5 thoughts on “Why are cosmetics and jewelry on the first floor of large shopping malls? Is the design so reasonable?”
Eunice
Everyone often goes to large shopping malls, and the larger the larger mall, the more he is the booth of jewelry and cosmetics. Why is this? I think this is unreasonable at all, because everyone's daily consumption is not jewelry. Putting these on the first floor will only allow some clothes to sell clothes to the second floor, and the customers who come to buy clothes will run to the second floor. Jewelry on the first floor is only because of the profit and unit price of jewelry is much higher than that of ordinary products. Whether it is cosmetics or jewelry, it has exquisite packaging and appearance. Even the smell of perfume and cosmetics full of smell and cosmetics has also become a secret weapon that attracts passers -by entering the mall. In this way, the image of the counter on the first floor is better, which is equivalent to making a very successful "face project" for the mall, which will give people a high -level impression of this mall. News and jewelry famous products are often bought! Why is it on the first floor? Although jewelry is low in consumption, many of them are also huge profits. Many of them are big names. They belong to large groups. They have a strong bargaining ability in business negotiations, so they are also easy to get better positions. From the perspective of visual marketing, cosmetics and jewelry are generally distributed around the entrance of the mall and the moving line nodes to drive consumer flow, with a large display surface, coupled with the display and decoration of the flower snacks, it can create a fashion and high -end environment. , Break up with the mall. It, most people go to the mall because they want to buy clothes, and cosmetics and jewelery belong to a product with great demand. In popular terms, it belongs to things that can be bought or not. If you put it on other floors, many people who visit the mall will be slightly over. If you put it on the first floor, people who visit the mall must pass by. It is very likely that when they are waiting for people and answering the phone, they accidentally see one or two of the products, and then buy it.
It is very reasonable. This is because the price of cosmetics and jewelry is more expensive, so that customers can make customers make the second floor or higher, and from the elevator, seeing a variety of high -end jewelry and cosmetics can also promote the sales of jewelry and cosmetics.
unreasonable. How can such expensive things buy things that ordinary people buy? It should be placed on high floors. The time to waste these shopping people also needs to go up to buy other things.
Everyone often goes to large shopping malls, and the larger the larger mall, the more he is the booth of jewelry and cosmetics. Why is this? I think this is unreasonable at all, because everyone's daily consumption is not jewelry. Putting these on the first floor will only allow some clothes to sell clothes to the second floor, and the customers who come to buy clothes will run to the second floor. Jewelry on the first floor is only because of the profit and unit price of jewelry is much higher than that of ordinary products.
Whether it is cosmetics or jewelry, it has exquisite packaging and appearance. Even the smell of perfume and cosmetics full of smell and cosmetics has also become a secret weapon that attracts passers -by entering the mall. In this way, the image of the counter on the first floor is better, which is equivalent to making a very successful "face project" for the mall, which will give people a high -level impression of this mall.
News and jewelry famous products are often bought! Why is it on the first floor? Although jewelry is low in consumption, many of them are also huge profits. Many of them are big names. They belong to large groups. They have a strong bargaining ability in business negotiations, so they are also easy to get better positions. From the perspective of visual marketing, cosmetics and jewelry are generally distributed around the entrance of the mall and the moving line nodes to drive consumer flow, with a large display surface, coupled with the display and decoration of the flower snacks, it can create a fashion and high -end environment. , Break up with the mall.
It, most people go to the mall because they want to buy clothes, and cosmetics and jewelery belong to a product with great demand. In popular terms, it belongs to things that can be bought or not. If you put it on other floors, many people who visit the mall will be slightly over. If you put it on the first floor, people who visit the mall must pass by. It is very likely that when they are waiting for people and answering the phone, they accidentally see one or two of the products, and then buy it.
It is very reasonable. This is because the price of cosmetics and jewelry is more expensive, so that customers can make customers make the second floor or higher, and from the elevator, seeing a variety of high -end jewelry and cosmetics can also promote the sales of jewelry and cosmetics.
The malls are generally so rectified. Such a design is set. Everyone knows that the first floor of the mall is mainly sold.
Of course, the design of the mall and the display are responsible for the display, so that it can stimulate consumption greater.
unreasonable. How can such expensive things buy things that ordinary people buy? It should be placed on high floors. The time to waste these shopping people also needs to go up to buy other things.