The main point of the entrance and exit layout is "Easy Time", that is, it is easy to enter. The entrance should be spacious and convenient, and the exit is remote and narrow. It is necessary to consider factors such as store business area, passenger flow, geographical location, business characteristics, and safety management. A large -scale shopping mall should set up more entrances and exits to facilitate customers to enter and exit and smooth passenger flow. Try not to design the steps at the entrance, so it is more difficult to enter when it rains.
B. Channel (quotation smooth)
"lead" refers to guidance, which is conducive to guiding consumers and making them easy to go to each store; n n n n n n n n n n n n n n n R n "smooth" means uninterrupted, the channel should be wide enough, and the narrowest places should make the two people walking on the face easier to staggered.
C. Shelf combination
The rack combination is the freight design. The cargo position refers to the operating area occupied by all parts of the shopping malls, displaying and selling goods. The distribution form of the cargo position has three types: straight line, oblique and curve.
1. Straight line. The linear cargo position is a rectangular layout of the shelves and channels. It is mainly suitable for super shopping malls and large department stores. Its advantage is that customers are easy to find freight locations, and they are easy to use standardized shelves; the disadvantage is that it is easy to cause a cold atmosphere, it is easy to make customers feel urged, and the customer's free browsing is restricted.
2. Clamp type. The slope is a diamond -shaped segmentation of the shelves and channels. Its advantage is that customers can see more products, the atmosphere is more active, and the activity is not restrained; the disadvantage is that it is not as good as that of the venue area.
3. Curve. Curly cargo positions and customer channels are irregular curve forms. It is commonly used in opening sales, which is mainly suitable for large department stores, clothing stores, etc. Its advantage is that it can create an active atmosphere of the store, which is convenient for customers to buy browsing. Walking arbitrarily can increase the opportunity to buy at will; the disadvantage is that the area of the venue is wasting, and it is not convenient to find the freight.
D. Advertising position
The sales point advertisement is also called POP (). Essence It has a strong visual communication effect, which can stimulate consumers' desire to buy, and has the characteristics of low cost, directability and effectiveness. It is a major promotional tool for retail stores.
E, cashier design (Jie Shu)
"Jie" is fast, even if it is favorable for customers to check out. "Shu" is comfortable and makes consumers feel comfortable.
The survey indicates that the curved cashier design makes consumers feel more comfortable.
F. The backcourt design (combined/connected)
The area ratio of the backcourt and the frontcourt is generally 2: 8. In addition, it is also necessary to pay attention to the connection between the backcourt and the frontcourt. Whether a single -line connection or a dual -line connection can be used. Single -line can avoid food and certain products, and the dual -line connection is more convenient and fast.
2) Beautify layout
A: Lighting
Basic lighting. This refers to keeping at least visibility in the store for customers to buy goods. Most stores mostly use chandeliers, ceiling lights, etc. to create a clean and quiet shopping environment. It can adopt the position of natural light and can not use light lighting during the day.
C product lighting. This is the special lighting of the shops set up to highlight the characteristics of the product and attract customers' attention. For example, jewelry is best displayed under high -intensity spotlights.
decoration lighting. The design of decorative lights should be coordinated with the overall image of the store. The lights of large stores are magnificent, and small and medium -sized stores should use simple and bright as the standard for light design. Different locations in the business hall should be configured with different lighting lights, such as the lighting of the depths should be higher than the entrance hall.
B: Color feel
The cold and cold of color is the most basic psychological feeling of color. After incorporating people's complex ideological feelings and various life experiences, the color becomes very human and human. Generally speaking, warm colors give people a warm and happy feeling; cold color gives people a cool, cold and quiet feeling. If two colors are tied for two colors, it feels like: warm color expands outward, move forward; cold color shrinks inward, and back. Understanding these laws is very helpful for the color treatment in the shopping environment of the store.
The product image color. In people's impression, different products have different color images. When designing the shopping environment of the design store, we must consider it and give it correctly.
The tone of each part of the shop. First of all, the use of color should be coordinated with the color of the product itself. The shelves and display desks in the store must provide color support for the sales of goods to attract customers to attract customers. For example, cosmetics, clothing, etc. should use elegant and clean colors, and audiovisual products, toys, gifts, etc. should use strong and strong tones.
Secondly, the use of color should be adapted to the floor and part to create a different atmosphere. For example, the first -floor business hall or entrance of the multi -storey building has a great impact on the customer's first impression. It should be warm to form a warm welcome atmosphere; the underground business hall is dull and dark. Fresh and fresh feelings.
The color use should be changed in unity. In order to determine a unified visual image, the store should set the standard color of the store to display the unique personality of the store. However, on different floors or commodities in the store, the use of color must be different to form different styles to evoke the freshness of customers and reduce visual and psychological fatigue.
VI image: The design of the store design is the design of the store. The main purpose is to attract customers to stop and wait and see.
C: The appearance type
is fully closed. That is, the door of the store is separated from the outside of the store, and the entrances and exits are as smaller as possible. The side of the outlet is covered with a display window or a non -ferrous glass, so that the customer can select the product quietly after entering the store. This design is suitable for jewelry, craft products, books, food and other stores.
half -open type. The entrance and exit are slightly larger and equipped with display windows, which can be more convenient to see the internal situation of the store from the outside. This design is suitable for professional stores that operate cosmetics, clothing, etc.
open type. The store's stores are all open, and customers are free to enter and exit without any obstacles. This design is suitable for shops that operate popular Japanese products such as fruits, vegetables, and seafood products.
D: Sound
The normal, pleasant sound, can attract people's attention to the product. For example, in the relevant business venues, the sound of clocks, audio equipment and TV playback sounds are normal sounds, and they can indeed attract customers' attention to goods. Some of the noise from the outside will be unpleasant and unbearable, destroying the atmosphere of the store's strive to create. In this regard, the store can deliberately send some background sounds to suppress the unpleasant sound. The more common approach is to play background music. But when using the background sound, pay attention to controlling the strength and volume of the sound. Of course, what music is specific depends on how long the operator wants the customer to stay, there are not many guests, and if you want them to stay a little longer, let the soothing music. Conversely, passionate music. It plays a role of urging.
E: Smell
The odor can enhance people's happy mood. For example, the smell of flowers in the flower shop, the aroma of cosmetics counters, and the smell of biscuits, candy, honey, and dried fruits in food stores are helpful for promoting customers to buy. However, there are some unpleasant smells that may drive customers away. For example, the mildew taste of the carpet, the smell of the toilet, the paint of the store's decorative materials, the plastic taste, and the smell of the neighboring goods. For normal odors, the density can be appropriately increased, and its density should be reduced as much as possible for adverse odors.
F: Ventilation
In order to ensure that the air in the store is fresh, it is suitable for warmth and warmth, and the construction of ventilation facilities should be strengthened. Small stores mostly adopt natural ventilation methods. Modern large and medium -sized stores with conditions can be used for mechanical ventilation.
一般包括以下两个方面：rnrn 1）、基本布局rnrn 店内基本布局有六个要素：出入口、通道、货架组合、广告位、收银台设计、 Backcourt design.
A, entrance and exit (easy long)
The main point of the entrance and exit layout is "Easy Time", that is, it is easy to enter. The entrance should be spacious and convenient, and the exit is remote and narrow. It is necessary to consider factors such as store business area, passenger flow, geographical location, business characteristics, and safety management. A large -scale shopping mall should set up more entrances and exits to facilitate customers to enter and exit and smooth passenger flow. Try not to design the steps at the entrance, so it is more difficult to enter when it rains.
B. Channel (quotation smooth)
"lead" refers to guidance, which is conducive to guiding consumers and making them easy to go to each store;
n n n n n n n n n n n n n n n R n "smooth" means uninterrupted, the channel should be wide enough, and the narrowest places should make the two people walking on the face easier to staggered.
C. Shelf combination
The rack combination is the freight design. The cargo position refers to the operating area occupied by all parts of the shopping malls, displaying and selling goods. The distribution form of the cargo position has three types: straight line, oblique and curve.
1. Straight line. The linear cargo position is a rectangular layout of the shelves and channels. It is mainly suitable for super shopping malls and large department stores. Its advantage is that customers are easy to find freight locations, and they are easy to use standardized shelves; the disadvantage is that it is easy to cause a cold atmosphere, it is easy to make customers feel urged, and the customer's free browsing is restricted.
2. Clamp type. The slope is a diamond -shaped segmentation of the shelves and channels. Its advantage is that customers can see more products, the atmosphere is more active, and the activity is not restrained; the disadvantage is that it is not as good as that of the venue area.
3. Curve. Curly cargo positions and customer channels are irregular curve forms. It is commonly used in opening sales, which is mainly suitable for large department stores, clothing stores, etc. Its advantage is that it can create an active atmosphere of the store, which is convenient for customers to buy browsing. Walking arbitrarily can increase the opportunity to buy at will; the disadvantage is that the area of the venue is wasting, and it is not convenient to find the freight.
D. Advertising position
The sales point advertisement is also called POP (). Essence It has a strong visual communication effect, which can stimulate consumers' desire to buy, and has the characteristics of low cost, directability and effectiveness. It is a major promotional tool for retail stores.
E, cashier design (Jie Shu)
"Jie" is fast, even if it is favorable for customers to check out. "Shu" is comfortable and makes consumers feel comfortable.
The survey indicates that the curved cashier design makes consumers feel more comfortable.
F. The backcourt design (combined/connected)
The area ratio of the backcourt and the frontcourt is generally 2: 8. In addition, it is also necessary to pay attention to the connection between the backcourt and the frontcourt. Whether a single -line connection or a dual -line connection can be used. Single -line can avoid food and certain products, and the dual -line connection is more convenient and fast.
2) Beautify layout
A: Lighting
Basic lighting. This refers to keeping at least visibility in the store for customers to buy goods. Most stores mostly use chandeliers, ceiling lights, etc. to create a clean and quiet shopping environment. It can adopt the position of natural light and can not use light lighting during the day.
C product lighting. This is the special lighting of the shops set up to highlight the characteristics of the product and attract customers' attention. For example, jewelry is best displayed under high -intensity spotlights.
decoration lighting. The design of decorative lights should be coordinated with the overall image of the store. The lights of large stores are magnificent, and small and medium -sized stores should use simple and bright as the standard for light design. Different locations in the business hall should be configured with different lighting lights, such as the lighting of the depths should be higher than the entrance hall.
B: Color feel
The cold and cold of color is the most basic psychological feeling of color. After incorporating people's complex ideological feelings and various life experiences, the color becomes very human and human. Generally speaking, warm colors give people a warm and happy feeling; cold color gives people a cool, cold and quiet feeling. If two colors are tied for two colors, it feels like: warm color expands outward, move forward; cold color shrinks inward, and back. Understanding these laws is very helpful for the color treatment in the shopping environment of the store.
The product image color. In people's impression, different products have different color images. When designing the shopping environment of the design store, we must consider it and give it correctly.
The tone of each part of the shop. First of all, the use of color should be coordinated with the color of the product itself. The shelves and display desks in the store must provide color support for the sales of goods to attract customers to attract customers. For example, cosmetics, clothing, etc. should use elegant and clean colors, and audiovisual products, toys, gifts, etc. should use strong and strong tones.
Secondly, the use of color should be adapted to the floor and part to create a different atmosphere. For example, the first -floor business hall or entrance of the multi -storey building has a great impact on the customer's first impression. It should be warm to form a warm welcome atmosphere; the underground business hall is dull and dark. Fresh and fresh feelings.
The color use should be changed in unity. In order to determine a unified visual image, the store should set the standard color of the store to display the unique personality of the store. However, on different floors or commodities in the store, the use of color must be different to form different styles to evoke the freshness of customers and reduce visual and psychological fatigue.
VI image: The design of the store design is the design of the store. The main purpose is to attract customers to stop and wait and see.
C: The appearance type
is fully closed. That is, the door of the store is separated from the outside of the store, and the entrances and exits are as smaller as possible. The side of the outlet is covered with a display window or a non -ferrous glass, so that the customer can select the product quietly after entering the store. This design is suitable for jewelry, craft products, books, food and other stores.
half -open type. The entrance and exit are slightly larger and equipped with display windows, which can be more convenient to see the internal situation of the store from the outside. This design is suitable for professional stores that operate cosmetics, clothing, etc.
open type. The store's stores are all open, and customers are free to enter and exit without any obstacles. This design is suitable for shops that operate popular Japanese products such as fruits, vegetables, and seafood products.
D: Sound
The normal, pleasant sound, can attract people's attention to the product. For example, in the relevant business venues, the sound of clocks, audio equipment and TV playback sounds are normal sounds, and they can indeed attract customers' attention to goods. Some of the noise from the outside will be unpleasant and unbearable, destroying the atmosphere of the store's strive to create. In this regard, the store can deliberately send some background sounds to suppress the unpleasant sound. The more common approach is to play background music. But when using the background sound, pay attention to controlling the strength and volume of the sound. Of course, what music is specific depends on how long the operator wants the customer to stay, there are not many guests, and if you want them to stay a little longer, let the soothing music. Conversely, passionate music. It plays a role of urging.
E: Smell
The odor can enhance people's happy mood. For example, the smell of flowers in the flower shop, the aroma of cosmetics counters, and the smell of biscuits, candy, honey, and dried fruits in food stores are helpful for promoting customers to buy. However, there are some unpleasant smells that may drive customers away. For example, the mildew taste of the carpet, the smell of the toilet, the paint of the store's decorative materials, the plastic taste, and the smell of the neighboring goods. For normal odors, the density can be appropriately increased, and its density should be reduced as much as possible for adverse odors.
F: Ventilation
In order to ensure that the air in the store is fresh, it is suitable for warmth and warmth, and the construction of ventilation facilities should be strengthened. Small stores mostly adopt natural ventilation methods. Modern large and medium -sized stores with conditions can be used for mechanical ventilation.
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