5 thoughts on “What does it mean to push the ground?”

  1. The ground push is the marketing behavior of the company's products or services face -to -face, and the ground promoters also push it for short.
    The main working location of the ground push is at the dense places in the shopping malls, subway stations, communities and other people. Propaganda materials include push -pull, posters, publicity POP, inkjet, dm, and prizes. Realize the promotion purpose of attracting users to complete attention, registration, binding bank cards or offline orders.
    It in terms of game promotion and mobile application promotion, there are now Alipay, NetEase, Zhengtu (giant), and the perfect world push to do it in depth to reach second -tier cities. Among them, the giant company has done the most mature and mature and Deepen to reach the surrounding towns.
    Pucting information:
    The land reward is in the form of layers of subcontracting. The pushing personnel are paid according to single. Most of the pushing personnel are part -time jobs, and they may push the business with multiple grounds.
    The treatment of ground push is generally not too high, and there is no reimbursement of daily traffic costs. Generally, the salary is collected by "responsibility base salary" or "no bottom salary", and the income is unstable. To get this salary, it is necessary to complete the tasks that are handed over to them, which is also their ultimate "mission" -shabo the channel terminal.
    With the increase in the cost of Internet promotion, ground promotion has begun to become a new favorite of many startups. Especially in the process of rapid development of the Internet and mobile Internet to third- and fourth -tier cities and rural areas, the most primitive way of pushing the ground is more effective.
    At the same time, the ground push will also encounter scammers. Seeing promotions in the community and streets. Do not easily swipe the card and scan the QR code. Be wary of "picking sesame seeds and throwing watermelon".
    Reference materials Source: Baidu Encyclopedia-Push

  2. Ground push is the abbreviation of ground promoters.
    The historical background: 2014 provided geographical push services, specializing in providing local push services for Internet companies such as APP and WeChat public accounts. In 2015, the ground bar was established to make a set of landing plans for each enterprise to accurately analyze the target group and divide the promotion area, and then push the place. Through activities and prizes, the needs of users to complete registration, binding bank cards, and offline orders.
    The main tasks of the push of the ground are: the collection of Internet cafe information and the regular return visits of Internet cafes. Internet cafe information includes the number of machine tables, IPs, etc. The regular return visit is to do a good job of customer relationship, and then you can post your own promotional materials and install yourself. Company's new game. Propaganda materials include but not limited to: push -pull, posters, publicity POP, inkjet, car stickers, DM orders.
    Extension information:
    The land push belongs to drainage, drainage is more important than sales. Most people are pushing to attract target customers at a low cost. In fact, the performance generated by the site is very small. The more important value is the drainage.
    The cost of online drainage channels has exceeded 100 yuan/piece, and can even attract precision customers for free through ground push. If one venue can attract 50 precision customers, it is equivalent to generating value of more than 5,000 yuan. Customer data should be paid in the process of pushing, because customer data is value.
    The strategy of choosing urban land push: The effect of fourth and fifth -tier cities is better than first- and second -tier cities. Because of the strict control of first -tier and second -tier cities, customers in first- and second -tier cities have basically been pushed countless times. The 1,000 proclasts may be the sea in the first and second -tier cities, but in the fourth and fifth -tier cities, it can arouse thousands of water flowers. Of course, it is also necessary to combine the customs of this city and the distribution of personnel.
    Reference materials Source: Baidu Encyclopedia-Di Push
    Reference materials Source: Phoenix.com-How to design the marketing planning plan?

  3. Pay content for time limit to check for freenAnswer dear, hello!nEarth push refers to the ground promoters, mainly for the various ground market resources that are composed of colleges, Internet cafes, and communities. What are the benefits of pushing the field in today's society? Now I will take you to understand some. First, local push personnel can give customers a better heart experience. First of all, we know that there are too many online publicity and sales, and there are many scammers. Many people are deceived online. Therefore, it is very unwilling to believe in information on the Internet, so the difficulty of selling online will be highlighted. The benefits of pushing are. The ground push allows customers to directly understand the information of the product, communicate with the staff face -to -face, and feel intuitively, so that customers can feel kind. At the same time, increase customer trust. The benefits of pushing personnel are this way. Therefore, ground promoters are also an important part of product sales. Second, local push personnel can improve the intimate relationship and trust of customers. We know that pushing personnel can communicate with customers in person. Such a face -to -face communication can give customers a better experience in their hearts, and at the same time improve the relationship with customers, enhance intimate intimate Spend. Most of the local push personnel are in colleges and universities. Internet cafes.与 These places in the community, through contact with different people. You can also understand the needs of customers and understand the actual consumption level of customers. In order to formulate better solutions and launch more products and services that make customers satisfy. This can also improve the relationship with customers. And many times through mobile phone promotion, many customers choose to hang up. Lare. But the pushing personnel can communicate better and communicate with customers. Third, the actual source of the local push personnel is more. If we know that through the network sales, we cannot directly understand the customer's heart, and we cannot know the actual needs of the customer more accurately, so we don’t know if the customer will agree or or Need our products. Therefore, the local push personnel face the customer, and know the actual needs of customers and customers, and they can also understand whether customers need products in person. If someone needs a product, you can retain the contact information and continue to cooperate in the future. Even if you can't, customers become another person who can help you promote. Therefore, there are more actual customer sources of local pushing personnel. Then this is also the advantage of the local push personnel. Compared with the personnel currently promoted online, the land push personnel may not be so much advantage, but in fact he has a lot of advantages. The land push personnel are more affinity and trust. This is the benefits of pushing personnel.

  4. The ground push is the abbreviation of ground promoters. It is a kind of marketing promotion personnel who use Internet cafes, universities and communities as the main part of various ground market resources to spread on -site publicity.
    On March 15, 2016, the CCTV 3.15 party exposed the stolen incident of scanning QR codes and swiping cards.
    The main tasks of the ground push are the collection of Internet cafes and the regular return visits of Internet cafes. Internet cafes include machine tables, IP, etc. The regular return visit is to do a good job of customer relationship, and then you can post your own promotional materials and install your own company. New game. Propaganda materials include but not limited to: push -pull, posters, publicity POP, inkjet, car stickers, DM orders.
    Related extension: The current status of online games push:

    The work of online game push personnel seems simple, that is, to post posters in Internet cafes, campuses and other places. Of course, in order to achieve further promotion results, The local push personnel also need to cooperate with the Internet cafes;
    For example, installing game software on the Internet cafe server and computers, and regularly holding charter services in Internet cafes in Internet cafes. Of course, the ultimate goal is to let the majority of game players participate in this game So as to fight for more players for game developers, it naturally expands the final market share of game developers.
    The work of the ground push personnel seems simple, and there are no high requirements for the corresponding promoters. Usually, as long as you are young and motivated.
    The above content refers to Baidu Encyclopedia-Online Game Push; Baidu Encyclopedia-Di Push

  5. The ground push is the abbreviation of ground promoters. In terms of game promotion and mobile application promotion, now there are NetEase, Sohu, Zhengtu (giant), perfect world, light, and ninth city. Among them, the giant company has done the most mature and deeper, and the surrounding towns and villages will see the shadow pushing the journey as long as there are Internet cafes.
    The main tasks of the ground push are the collection of Internet cafes and the regular return visits of Internet cafes. Internet cafes include machine tables, IP, etc. The regular return visit is to do a good job of customer relationship, and then you can post your own promotional materials and install your own company. New game. Propaganda materials include but not limited to: push -pull, posters, publicity POP, inkjet, car stickers, DM orders.
    The treatment of ground push is generally not too high. Without reimbursement of daily traffic costs, some companies will buy five insurances.

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