Store Spring Festival Activity Planning Creative Plan

Store Spring Festival Activity Planning Creative Plan (5 articles)
In order to ensure that the activity can be carried out in an orderly manner, it has to be formulated in advance. Step, etc. How to write a activity plan to play a better role? The following is the creative plan for the Spring Festival event of the store I organized. I hope it will be helpful to everyone.

This Spring Festival Activity Planning Creative Plan 1. Activity Meticulous
20xx Jewelry market is generally low and local active. Rising gold prices to reduce market popularity. The discounts are the same as the main price war, ignoring brand building and maintenance.
XX jewelry is a leader in the industry. During the Spring Festival, it will be strongly shot to bring good benefits to the market and gospel to consumers.
XX jewelry appeals quality, interprets classics, and leads fashion. The planning activity is to improve the company's product sales and sales, strengthen the brand awareness and reputation, and it is also the listing of some new products.
. Activity objects
This of the Sun Tzu's warfare says "Fan Wars, with positive combination, with strange victory." Concentrate the advantages, focus on breakthroughs, and choose festival marketing key markets.
1. Activity objects: 18-35 years old pursue perfection and personality performance, and consumer capacity fashion group.
2. Activity control scope: Prefer to select specific areas. (First, secondary market)
3. Promotion main target: professional women, professional men. Attach importance to craftsmanship, pursue fashion; pay attention to brands; and ask for jewelry.
4. Promotional secondary target: focus on decoration; care about quality and service.
. Activity theme
1. Determine the subject of the event
? Price discount? Gift? lottery? Gift coupons? Service promotion? Demonstration of promotion? Consumer credit? Or other promotional tools? What kind of promotional tools and the theme of promotional themes are selected, and the budget and distribution of activities, competition conditions and environmental and promotional expenses should be taken into consideration. A good theme is critical.
Our theme is: price discount raffle service promotion
price discount: According to the actual value of the product plus reasonable profits (40%-100%), remove the results with the corresponding discount point, the final number of the final number Price as a product. Select auspicious numbers at the discount point: 80 % off, 20 % off, 40 % off.
Lucky draw: See "Activity Method" in specific forms.
C service promotion: Continue to publicize and launch the company's after -sales service. Summarized into eight guarantee services -quality preservation quality, preservation and exchange (equivalent value for exchanges in different places), preservation, guarantee, maintenance, repaction, reducing, cleaning, and renovation of renovation.
2. The theme of packaging activity
In the determination of the theme, it is necessary to "pull the tiger skin to make a big flag" as much as possible, dilute the promotional business goal, make the activity closer to consumers, and move consumers more to impress consumers Essence This part is the core part of the promotional activity plan. It should strive to innovate and make the activity have a flourishing power and exclusion.
The theme of this promotional activity is "noble, respectful, peaceful". (See the Bookstar in the specific form)
The whole store environment settings should highlight this theme. The uniform employee clothing is red and yellow, preferably Tang costumes, expressing the traditional and peaceful meaning of the Spring Festival.
This lamps should not be dazzling. Use some soft and warm light, but don't look ambiguous. Secondly, some elegant, soft, and joyful background music can be selected in the time period. Some customers may not see the counter, but they are attracted by music and become potential customers.
Per other settings such as hanging flags, lanterns, POPs, display racks, etc. should try to highlight the joyful and peaceful atmosphere of the Spring Festival, while showing the exquisite image of the XX company.
. Activity method
1. Determined partners: unite with shopping malls, dealers, and franchisees to integrate resources and reduce costs and risks. Specific public relations are responsible for market supervision and finalize the form, time and place with the mall. Use the large -scale promotional promotion of the Spring Festival in the mall to attract your popularity.
2. Determining the degree of stimulus: To make the promotion success, the activity must be stimulated and can stimulate the target object to participate. The higher the degree of stimulation, the greater the sales response. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize according to promotional practice, and determine the degree of appropriate stimulus and corresponding cost investment in combination with the objective market environment. It is recommended that the company organizes a lottery at each sales outlet: Every time you buy XX jewelry and jewelry customers during the event:
The amount of amount (actual settlement is subject to the actual settlement, the same below) The same is the same), or directly receive a comfort award;
at 1000-3000 yuan: Get two chances to get a lottery, or directly receive one of the fifth prize; Three lottery opportunities, or directly receive one of the fourth prize;
The amount is 6000-10,000 yuan: Getting a chance to get four draws, or directly receive one third prize;
is 10000-20000 yuan: Get five chances to get a lottery, or directly receive one second prize;
prize settings (set seven levels), special prizes, first, second, third, fourth, and fifth prizes and comfort prizes. Specific content is to be discussed.
. Activity time and place
Activity time: January 24 -February 7.
The event was performed at the same time at all sales outlets of XX jewelry.
The promotional activity is carried out in the mall and island cabinets. Do not engage in out -of -field sales.
This Spring Festival Activity Planning Creative Plan 2 Activity theme:
"Dai Lan European Jewelry, Sending Auspicious Gifts"
Activity content:
. Buy blue European jewelry 5,000 yuan or more " Gold Crystal "Pendant
. Buy more than 10,000 yuan in blue European jewelry to give away a" Royal Blessing "bracelet. R n Auxiliary activities in the store:
. Shopping 500 yuan cash coupon
Activity form: All consumer intentions can give 500 yuan cash voucher to achieve sales before consumer purchase.
. "Award Guess a Guess"
Activity form: Establish a billboard at the door and update 10 awards daily. Until the answer, each person only answers one question during the event.
. The store manager's privilege counter
Activity form: Select the promotional product and put it in the clear labeling "store manager's privilege counter". Only the store manager can be sold at 20 % off when he is authorized by the store manager.
I unified caliber: The store manager's privilege counter products are the seasonal promotional products per quarter, limited to sale.
Plash media:
. Panjin Tuwen Terrace:
, DM single:
, magazine: (Aishang Magazine)
. The layout of the store (pillar, large banner, south side of the building advertising position, window TV content, door exhibition frame, building newspaper rack)
five or four shop linkage X show rack promotion
, mobile phone SMS r r r
Seven, community elevator advertisement
Plocked media content:
. Broadcast:
1. Husband: New Year, send me a jewelry ornament!
2. What jewelry do you want
1. I will have blue European jewelry
2. Where is the blue European jewelry? International high -end jewelry specialty store
2. No problem, listen to his wife, let's go to blue European jewelry, choose good jewelry to envy your friends
3. Wear blue and European jewelry to send auspicious gifts for a happy New Year
, DM order:
theme, content, store image, gift picture, friendship gift area, I want to be charming for the Spring Festival
three, four stores linkage X show rack
Introduction, store image
. Other media
The is mainly activity themes and gifts, highlighting the Spring Festival gifts
The shop Spring Festival event planning Creative Plan 3. Event purpose
The Spring Festival is China China is China. The traditional festival of the nation symbolizes the resignation of the old and the new and happy joy.
The traditional habits of the country are the annual goods, the family reunion, and visiting relatives and friends. The retail, catering industry and other industries will usher in the peak of consumption, and it is also the peak period of promotional activities. It is also the best time to drive industrial sales and display brand thermal promotion through the Spring Festival promotional activities.
. The theme of the event: Winchun's mind, the surprises are endless.
. The scope of activity and product introduction:
The activity range
While products (except accessories) product introduction:
Senma's products have tight fabric texture, smooth and soft hand, shiny, gloss Soft, good strength, good abrasion resistance, no insects, no mildew. Gorgeous colors, youthful atmosphere, trendy design, reasonable tailoring, and the price of the people.
. Activity planning
(1) Activity Time:
(2) Activity location: Senma Fengjie Store
(3) Activity purpose: The purpose of this promotional activity is Digesting the current backlog of the company, helps end customers sell Samma Clothing quickly, increase consumers' awareness of the Senma Clothing brand and their faithful loyalty to the Sema brand.
(4) Main activity content and procedures:
. From now on, the customers who shop in Senma Store can enjoy a 10 % discount for over 200 yuan. 20 % off discounts, 700 yuan to enjoy a 7.5 % discount, you can enjoy a 6.5 % discount for 888 yuan or a Sima VIP card (not the card for not delivery, the card does not discount) Add a VIP card.
In other customers who purchase 499 yuan can also participate in the lottery once. 100%winning rate, surprise waiting for you.
prize:
Special prize: 999 yuan shopping vouchers (1) first prize: 499 yuan shopping vouchers (5) second prize: 399 yuan shopping vouchers (8 people 8 ) Third prize: 299 yuan shopping vouchers (10) Fourth prize: 199 yuan shopping voucher (15) Fifth prize: 99 shopping vouchers (20) Six -prize: New Year's Red Packet 50) Lucky Award: A beautiful mobile phone chain A event preliminary publicity mainly rely on the leaflets and TV advertising to promote this event. Executive of temporary workers and local radio and television bureaus.
The publicity during the event was implemented by various specialty stores, and it was performed by the sales staff of each specialty store.
. Activity budget:
Basic expenses: advertising costs, propaganda orders, and various publicity expenses, temporary wages and overtime pays, prizes, and so on. It is expected that the cost fee is about 40,000 yuan during the promotion of this month, and a total of 10,000 yuan for various emergency costs, a total of 50,000 yuan.
6. Effective estimation:
In this promotion, it has increased sales output and market share this month. The monthly sales are expected? The influence will also greatly increase, making more consumers trust XX.
This Spring Festival event planning Creative Plan 41, Spring Festival promotional activity
[Promotion Theme]
Congratulations to the New Year for New Year
The wonderful, romantic, romantic, fashion and passion gathered perfectly in this colorful day, and the Lot Men's Festivals are connected to the gorgeous festival with you!
[Promotion time] One week after the Spring Festival
[Promotional content]
1. New year new weather, the whole audience ___ fold up.
. When shopping, it will be given a New Year gift (until it is delivered).
, store celebration promotional activities (including new stores)
[Promotion Theme]: Raz Men's Festive × Anniversary
[Promotion Time]: Self -Defining
[Suggestion promotion Content] (The following promotional activities can be freely selected, combined):
1, all over the market, except for some products;
2, the store will send exquisite gifts during the event;
3, full of ____ yuan to give away a designated clothing;
4, the new costume of the store celebration during the event; n 6. Consumers apply for VIP VIP card activities on the spot (can apply for VIP cards over 500 yuan).
7, men who celebrate their birthdays on the day of the store can show ____ to buy any costumes.
, single product culture month (week) promotional activity
[Promotion theme]: Lotz Men's Cotton Series Cultural Month (or other single product series)
[Promotion time]: self -determination
[Suggestion promotion content] (The following promotional activities can be freely selected, combined):
1, the whole scene of clothing ___ fold up.
2, accumulate consumption after discount You can get a designated clothing (inventory product).
The main purpose: the above feedback to promote the sales of new products as the main purpose, at the same time, increase sales of the inventory product.
3, ×× Original price ________ _Fending ______
The main purpose: mainly selling special sales, stretch inventory sales.
liz men's clothing promotional activity registration forms
1, "Congratulations on the New Year, welcome the New Year" promotional activity
The number of header banners
3 meters/strips
6 meters/strips
lanterns (4 groups)
/group
n, Lotz Men's clothing __________ shop festive ______ anniversary
(Losz Men's clothing _________ shop newly opened)
X exhibitions
The number of head banners
r n Promotional activities
three, Laz Men's clothing ____________ series cultural month
X exhibitions
number of head banners

Promotional activities
Promotional activities
region
Ti phone number
signatures, time
The approval
Activity time:
December 25th, 20xx -February 13, 20xx every Saturday
2. Activity location:
XX jewelry nationwide shops/cabinets
three three . Activity theme
"Say Sorry" Beautiful Mind Model Show
. The background of the event
The biggest gap between husband and wife and couples comes from suspicion and unable to meet frankly, plus the Chinese are in The implicit expression of emotional expression has led to more suspicion and gap. The demands of our two series of diamond jewelry in our "good beauty" and "guarding" are emotional. In order to better provide people a chance to eliminate this kind of suspicion and gap, at the same time, we planned this "loud saying Soryy" beautiful soul mask show, so that people bravely treat themselves to themselves. The lover said "Sorry", and at the same time, it did not expose privacy through the mask, so that the gap between husband and wife or couples was completely disappeared and frankly treated, highlighting the emotional demands of "good beauty" and "keeping".
. Activity content:
1. Create promotion:
(1) On February 24th, the newspaper or evening newspaper published an event publicity advertisement to expand the coverage and influence of the event. The theme is "Say Sorry" Beautiful Mind Model Show Waiting for You ". Registration is accepted from December 24th to 30th. Participants must sign up at the XX counter on -site (can register whether you can buy it). Participants register After signing up, receive mask and entry numbers (one couple or couple one number);
(2) doing activities to promote advertisements on TV stations, and can also do the significance of activities on TV on the form of subtitles in the form of subtitles. , Detailed advertisements for stores/cabinets and telephones from various places.
2. Activity procedures:
(1) 9: 00-9: 30 on the spot jewelry model show. ) 9: 30-9: 50 In the morning, please perform "Faith" (Zhang Xinzhe's original singing), "Miss You 365 Days" (Li Yanyuan) songs, etc.;
(3) 30- 30- 9:55 Votten to the audience (half of the votes, half are the promotional page of XX jewelry);
starting from 9:55 to the participants on the 1st wearing fake noodles to the stage. ? What is the current relationship? How many years have been in love? How about family situations? How about family situation?);
(4) Participants No. 1 wearing fake noodles said to the two parties "the most sorry sentence (or one piece of one piece (one piece of one piece "" ", The host mainly played a guidance role in the process;
(5) Then No. 2 and 3 ... Participants were similar to participants on the spot;
(6) 11: 30-11: 50 on-site shows ends, receiving audience votes (only the part of the votes, the part of the XX propaganda is not recycled) and statistical votes under the supervision of the notary. At the same time ) (You can also play recording tapes on the spot);
(7) 11:50 The host announced the winner, the award settings are as follows:
The deepest love couple award: 1 prize to keep the series jewelry and Christmas gift one Severe;
(8) The curtain of "Beautiful Tomorrow" or "Same Song".
6. Budget for activity
1. Jewelry model show: 300 yuan x5 = 1500 yuan;
2. Artist live singing fee: 6000 yuan;
3. Prize (abide by the series Diamond) cost: about 4000 yuan;
4.X display rack: 65 yuan x2 = 160 yuan, banner: 150 yuan, mask: 10 yuan x20 = 200 yuan;
5. venue layout fee: About 1,000 yuan;
6. Voting: 0.5 yuan x500 copies = 250 yuan;
7. Media publicity fee: about 5,000 yuan;
8. Total: 18260 yuan.
:
The activity control and promotion problem description:
1. Participating in this event to join the partner after selecting the plan, you must not change the details of the activity at will during the activity. If you need to change the beard and XX jewelry The promotion headquarters can be changed after obtaining the identity of the headquarters;
2. Network promotion: cooperate with local website promotional advertisements, event news reports, etc. n 3. Pay attention to contact with local newspaper media reporters and pay attention to the event reporting to achieve long -term publicity brands and the purpose of promoting sales for a long time;
. Do a good job of customer consultation and the number of participants in the event. , Purchase, sales, sales, etc. are recorded in detail;
5. After the event, do the event to collect the above data and media investment frequency, customer feedback, etc. , In order to provide better marketing services to franchisees.
6. Printing 50 yuan or 100 yuan cash coupons. At the same time, through cooperation with other powerful non -jewelry brand dealers, restaurants, and singing halls in the later period, customers can give us cash when consumed above the stores. Voucs expand the source of customers by multiple parties.
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