New product launch conference planning plan

Press conference, also known as a reporter's enrollment. The new product listing conference is the press conference held in order to launch new products to invite reporters from various news media to participate. The following is the planning plan for the new product launch conference. Welcome to see.
: The planning plan of the new product launch conference
In press conference, also known as a press conference. The new product listing conference is the press conference held in order to launch new products to invite reporters from various news media to participate. Enterprises holding new products listing conferences are mainly to make new products and information reports to all news institutions. Therefore, the news released at the new product listing conference is more important for product and product image, organizational and organizational image, advanced characters and important characters. For enterprises, the process of the new product listing conference is very important. Because the new product listing conference is related to future sales, the fair and even brilliant process planning will have a positive impact on the launch of new products. Below, Shanghai Jingjue Culture Communication Co., Ltd. will summarize the process of listing the launch conference for the new product listing, and see that it has a certain reference effect on the process of formulating the new product listing conference.
. Preparation of the launch conference of new enterprises (dedication of Shanghai Jingjue Culture Communication Co., Ltd.)
The preparations for preparations, there are a lot of preparations, the most important thing is to do a good time. Selection, staff of staff, the invitation of reporters, the layout of the venue and the preparation of materials.
1. Selection of timing
before the timing of determining the launch conference of the new product, two points should be clear: First, determine the value of the release of the new product listing, that is, the new product, to demonstrate whether it has a dedicated convening of a special convening. The news value that the reporter came to report to the news should choose the proper news "from the head". The second is to confirm the best time for the new product listing to publish urgency.
If based on the above two points, it is confirmed that if you want to hold a new product listing conference, you must choose the right time to hold: to avoid festivals and holidays, avoid major local activities, avoid the press conferences of other units, and also need to be conferences in other units. Avoid publicity and reporting with the press in the key points or collision. The appropriate time choice is a guarantee for the success of the launch conference of the new enterprise.
. The arrangement of staff
The staff arrangement of the new product listing conference is to choose the host and spokesman. The host of the press conference shall be the public relations minister, office director or secretary general of the organizer. Shanghai Jingjue Culture Communication Co., Ltd. concluded that its basic conditions are: instrument, full of years of richness, high knowledge, flexible response, smooth language, humorous and fun, good at grasping the overall situation, guiding questions and controlling the venue, rich experience in chairing meetings Essence
The press spokesman is held by the main person in charge of the unit. In addition to the good reputation in society and harmonious relationship with the press, the basic requirements for their basic requirements are good cultivation, knowledgeable, sensitive thinking, and good argumentation of good words. , Binbin is polite.
The new product listing conference must also select a group of etiquette reception staff responsible for the work site work. Generally, young women who are upright, serious and responsible for work, and are good at social entertainment are served. It is worth noting that all employees attending the press conference need to wear the brackets that were made in advance at the meeting. The name, unit, part of the unit, part and position should be written on the bran card.
3. The invitation of the reporter
The reporters who attended the new product listing conference must determine its scope in advance, and should be dependent on the location of the scope or incident in specifically. Under normal circumstances, the participants should be a press in the press and the public representative of the red face related to specific events. When the organization announces the reputation of the unit and expands the influence of the organization, the invited news units are usually beneficial. Shanghai Jingjue Culture Communication Co., Ltd. concludes that when invitation, we must first invite news units with great influence, fair reports, and good reputation. If the incident and news involve only a certain city, you can usually only invite local journalists to participate.
It, after determining the invitation reporter, the invitation is best to send a week in advance, and the telephone reminder before the meeting.
4. The layout of the venue
The location of the new product listing conference. In addition to being considered in the unit or the location of the incident, you can consider renting a large hotel and a big hotel. It can be held in the capital or a large city. The conference site should be convenient, comfortable, and appropriate. The table at the meeting is best not to be rectangular. It should be used in a circle. Everyone surrounds a circle, which looks like a harmonious atmosphere. Large -scale conferences should have a podium seat, a reporter's seat, and a guest seat.
5. The preparation of materials
Before holding a new product listing conference, Shanghai Jingjue Culture Communication Co., Ltd. concluded that the organizer should prepare in advance: First, the speech outline. It is a speech on a spokesman at the press conference. It must closely linked the theme to reflect the principles of comprehensive, correct, vivid and authenticity. The second is the outline of the topic. In order to make the spokesman officially answering the question at the scene, he could make a guessing the main questions asked, forming a question and answer outline and corresponding answers for the spokesman's reference. The third is the outline of the report. In advance, we must carefully prepare an outline of reports, pictures, and materials related to relevant data, pictures, and materials, and print them carefully to provide journalists at the press conference. The name and contact information of the unit should be listed on the report outline, which is convenient for future contact. The fourth is image audiovisual materials. These materials can be used by participants to enhance the effect of the press conference. It includes: charts, photos, real objects, models, recording, videos, videos, slides, discs, and discs.
. The etiquette of the new product listing conference (Shanghai Jingjue Culture Communication Co., Ltd. is dedicated)
1. Do a good job of signing in the meeting
The reporter and the guests signed their names, units, contact information, etc. in the preparation of the preparations. After the reporter and the guests signed it, the participants were led to the venue according to the arrangement.
2. Strictly abide by the procedure
The strict abide by the meeting procedure, the host must give full play to the role of the host and the organizer. Hour. The host and spokesman should not speak too long, and if it is too long, it will affect reporters' questions. The questions mentioned by the reporter should be answered one by one, and cannot conflict with the reporter. The host of the meeting must always grasp the theme of the meeting and maintain the order of the venue. The host and spokesman should not meet with reporters or provide any information before the meeting.
3. Pay attention to mutual cooperation
At the press conference, the host and spokesman should cooperate with each other. For this reason, we must first clarify the division of labor, each performing their duties, and do not promise to be overwhelmed. During the press conference, the host and spokesman usually maintain a consistent caliber, and do not agree to openly cow and dismantle each other. When Shanghai Jingjue Culture Communication Co., Ltd. summarizes that when some questions proposed by journalists are too sharp and difficult to answer, the host wants to transfer the topic for the transfer of the topic, so that the speaker will not embarrass. When the host invited a reporter to ask, the spokesman generally gave the other party to answer appropriately, otherwise, it was impolite to that journalist and host.
4. Sincere attitude, active
The conference must pay attention to the attitude of reporters from beginning to end. Because the quality of the reporter is directly related to the success of the news media released by the news media. As a reporter, he watched the reception staff and respectful of his enthusiasm for him, and learned about the news media and his works in which he was located; he also looked at the reception staff to provide work. , Must be gentle and polite.
. The rear matters of the new product listing conference (Shanghai Jingjue Culture Communication Co., Ltd. is dedicated)
After the press conference was held, the organizer should conduct a serious assessment of it within a certain period of time. After the good work, it mainly includes:
1. Sorting out meetings
The composite meeting information helps to comprehensively evaluate the effects of the conference meeting, and provide precepts for similar meetings in the future. After the press conference, we must sort out the conference recording materials as soon as possible, review and summarize the work, layout, hosting and answering questions of the press conference, learn from the experience, and learn from it, and find out the shortcomings.
2. Collecting the reflection of all parties
First of all, the participants should collect the overall reflection of the meeting to check whether the work in reception, arrangement, service and other aspects is not appropriate to improve future improvements. Secondly, we must collect the reports of the press, and understand how many people participating in the press conference have published manuscripts for this press conference, and analyzed the classification of them to find out the tendency of public opinion. At the same time, check various reports. Reports that are not conducive to this organization should make good responses. If you find reports that are incorrect or distorted, you should take action immediately to illustrate the truth; if it is a question caused by your mistakes, you should express his humble acceptance and apologize through the news agency to restore the reputation.
: The planning plan of the new product launch conference
. The purpose of the activity
1. Carefully build the Chinese ** fashion ceremony, focus on improving the overall image of China ** at home and abroad, and strongly promote China* *Fashion trends, in -depth discussions on the development prospects of the industry and its countermeasures;
2. Create a new era of ** fine quality, eliminate crude creation, strive to improve the credibility of ** quality, effectively drive ** consumer demand, promote China to promote China ** Go to the world;
3. Established the "China ** Integrity Alliance" by signing the "Sanya Declaration".
4. Effectively shaping and promoting the city image of "fashion, beauty, and romance" in Sanya, and vigorously promote the development of Sanya's tourism industry.
. Activity elements
1 1. Activity name
China ** 20xx new product launch conference and development forum
2. Time place
20xx January 9th —— On the 10th, Guoguang Hao Sheng Hotel, Sanya City, Hainan Province
3. Activity theme
"China ** -welcome to the arrival of the boutique era"
. Participants (about 200 people)
(1) Leaders of the National Industry Association, (2) leaders of Hainan Province and Sanya City, (3) representatives of well -known and related manufacturers at home and abroad, (4) jewelry experts and scholars at home and abroad, (5) social celebrities and celebrities and Invited guests, (6) media reporter.
. Organization
1 1. Organization unit
Cleward: China Jewelry and Jade Jewelry Industry Association
Group
In hosting: Sanya Hairun Jewelry Co., Ltd.
"Bazaar" magazine
R n Hainan ** Cultural Film and Television Communication Co., Ltd.
2. Organizing committee (personnel, position or change)
Honorary director:
Sun Wensheng Ministry of Land and Resources Original Minister, Chinese Jewelry and Jade Jewelry Jewelry Chairman of the Industry Association, Deputy Director of the National People's Congress Agricultural and Rural Working Committee
Sun Fengmin China Jewelry and Jade Jewelry Industry Association Vice President and Secretary -General, Deputy Director of Jewelry and Jewelry Management Center of the Ministry of Land and Resources
Mayor
Executive director:
Li Baiqing Sanya Deputy Mayor
Li Longsheng Hainan Provincial Department of Commerce Director
nThe deputy secretary -general of Shi Hongyue China Jewelry and Jade Jewelry Industry Association
The chairman of Zhang Shizhong Sanya Hairun Jewelry Co., Ltd.
3. Working agency
The organizing committee will set up overall operations, contact reception, news Propaganda, conference production, ** forum, new product release, golf event, finance, security, and nine functional groups have conducted activities to organize the event, and commissioned professional cultural companies to operate. rn 　　四.支持媒体rn 　　1.网络媒体rn 　　中华珠宝网、九钻网、新浪网、网易、搜狐、腾讯网、雅虎中国、中华网、新华网、海南在线、 Century front line, Kaidi community, Tianya community, etc.
2. Plane media
It Fashion, Bazaar Jewelry, China Business News, Yangtze River, First Financial, 21st Century Economic Herald, Gold Card Life, Youpin UP, Xinhua Airlines, Oriental Women, Ruili, Fashion Fashion , Chinese clothing, new modern pictorials, Chinese wings, ELLE, Hong, Jinghua Times, Hainan Daily, Sanya Morning News, Haifeng Xiaoyao, etc.
3. TV media
CCME, Beijing TV, Hainan TV, Tourism Satellite TV, Sanya TV, Phoenix Satellite TV, etc.
. Industry media
China, jewelry and fashion, Chinese and foreign jewelry fashion, China Gold News, etc.
. Theme activity
1. Sanya City Government Welcome Dinner -Please come to Tianya Haijiao
The guests with elegant style and local characteristics, arrange relevant leadership speech, ethnic groups, ethnic groups Customs and artistic performances.
1) The host gave the words and announced a welcome dinner;
) The main leaders and VIPs who were introduced to the scene;
) Sanya leaders gave welcome words;
4) Leadership of the Industry Association;
5) Free dining;
) Hosted, undertaken, co -organizer leaders of bartender;
) music accompaniment performance;
8) The host announced the next day Activity planning.
2. The signing ceremony of "China ** Sanya Declaration"
It to gradually improve the image of the Chinese ** market, establish China's brand position in the market, strengthen China's self -discipline, cultivate China ** softness Culture, the ecological environmental protection work that promotes the growth of China's **, promote the sustainable development capabilities of China's ** industry, and specialize in the "Sanya Declaration".
The participating merchants voluntarily signed the Sanya Declaration, and on this basis, the "China ** Integrity Alliance" is formed by the signing merchant, which will also become an important achievement of this year's annual conference.
3. China ** 20xx media meeting
The arrangement of the leaders of China Jewelry and Jade Jewelry Industry Association, Sanya Municipal Government, Fashion Media Group leader and organizing committee, China ** industry spokesperson, famous actor in our country Ms. Zhao Yazhi (drafted. Zhao Yazhi, with a dignified image, elegant temperament, exquisite skin, pearls and jade, good faces and affection, complement each other with the shape and quality of ** jewelry, complement each other, and match the positive.) Introduce the Sanya Declaration and activities through the form of the Internet or TV, and answer questions from reporters.
1) The host begins with welcome words;
2) Executive Secretary -General of the Chinese Jewelry and Jade Jewelry Industry Association introduces this event, scale and characteristics;
3) Deputy Secretary -General of the Association introduced this time Annual Meeting ** New product design style and characteristics;
4) Sanya deputy mayor briefly introduces Sanya to build fashion brand history;
) The development process of Hainan Business Department briefly introduces the development process of Hainan brand;
6) The vice president of the association briefly introduces the direction of China's ** development;
7) The leaders of the meeting answered reporters' questions;
) The host invited reporters to participate in the China Development International Forum.
. China ** Development Forum TV Interview Program
The leadership of tourism TV and jewelry industry, leaders of Sanya City, experts and scholars at home and abroad, and representatives of jewelry manufacturers explore China ** The importance and necessity of the industry's boutique line.
1) The host announced the beginning of the forum and the opening word;
) The host introduced the main leaders and VIPs of the meeting;
) Demonstration of each representative;
4) Host host People summarize and announce the end of the forum.
5. Bazaar Jewelry -The theme dinner and awards ceremony with the fashion winning themes
The self -service open -air (or indoor) Bazaar Jewelry fashion black and white dinner Leaders, guests, representatives and reporters of the event.
1) The host's opening is bright, welcome to participate in the leaders and guests from all walks of life in the Bazaar Jewelry Fashion Dinner;
) The guests are free to eat;
) The host introduces the new product release activities;
4) The host reminds guests to go to the new product to release the current
. China ** 20xx new product launch conference -popular types exhibition show n The new products of the year, as well as the fine -ended high -end boutique, introduce relevant companies and brand backgrounds. The atmosphere of the demonstration and venue is required to be elegant, fashionable, and distinctive. At the end of the exhibition, the main leaders, VIPs, and the release of the company's representatives came to power with the model.
1) The host's opening and introduction of the main leaders and guests;
2) China ** 20xx new product release of the year;
) The main leaders, VIPs and release companies took the stage to take photos with the model.
7. China ** New Zunxun Conference (optional item)
It recommended to remove the latest China and foreign ** latest aspects of the professor. It is recommended to open the official website of the China ** Forum and release the ** industry Latest dynamic and latest product comprehensive information.
1) The host's opening white and introduction of the main leaders and VIPs;
) Introduce the latest information at home and abroad.
6. Activity items and schedule (see table below)
Date
time
10: 00-124: 00
The guest representatives
Guanghao Sheng Hotel
18: 00-20: 30
"Please come to the End of the End of the World )
January 10
Sunday
10: 00-10: 30
"China ** Sanya Declaration" signing ceremony
10: 50-11: 40
Conomy meeting (live broadcast)
12: 00-13: 00
Colored leaders and reporters Chinese food
15: 00-17: 30
" China ** Development International Forum "TV Interview Program
18:00 — 20: 00
The Bazaar Jewelry Fashion Dinner and Awards Ceremony - — 21: 00
: Planning plan for the new product launch conference
. Market background launched by new products
. The purpose of launching new products
. The style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of new products, the style of the new product, Features and market positioning
1. For veteran dealers or intentional customers
. It is recommended that new products make pilots at the self -operated store or VIP dealer specialty store before the exhibition
3. Suggestions Invite veteran dealers or VIP dealers and famous people in the industry to express their opinions and suggestions on new products
. Listing suggestions for new products
. Preparation of the early stage of China Merchants Association
1. China Merchants Preparation of the manual
2. Preparation for invitation (locking target customers in advance) and effective invitation
. Preparation for promotional materials (product manuals, exhibition halls various promotional materials, outdoor advertising, media video materials , Factory exhibition hall materials, as well as the materials required for atmosphere, the company's documentary, corporate profile, and the explanation of the explanation of the China Merchants)
4. Factory exhibition hall Determination, decoration and product display time of the exhibition hall
5, the selection and determination of the location of China Merchants, Training Club, and accommodation
6. Preparation of transportation
8 8 , Investment Club and Training Club's preparations for various supporting facilities
9, preparation of gifts or souvenirs
10. Preparation of franchise contract
11. The company's internal cooperation and division of labor determine r
12. The formulation of investment promotion policies (support policy support, accessories policy support; support policy support; advertising policy support; signing reward policy support; full -year training policy support; special store opening and annual promotion planning support) r) r) r) r) r) r)
13. Training of related personnel of the factory (how the factory marketers and dealers are in good relationship; the attention of the reception of the factory marketing staff and should be known, should be known; the eight major standards of the dealer; Business; how to successfully sign the order)
14. Determination of the training session and the host of China Merchants n 6. Planning of work matters during the exhibition
1. Formulate the reception process of customer reception according to the specific situation r r r r r r r
. Formulate the factory and exhibition atmosphere creation plan according to the specific situation
3. The process of formulating the factory exhibition hall of the specialty store factories according to the specific situation; R n 5. Formulate the process of China Merchants Conference according to the specific situation;
6. Formulate the signing process according to the specific situation;
7. The time control table and implementation details of various work
1, how to how to do Receive customers
2. Visiting factories and exhibition halls
3. Training meetings and China Merchants Association
4. Signing form
5, dinner n 6, tourism
eight eight On -site planning of China Merchants Club
1. Corporate promotional videos
. The guest introduction of the meeting and celebrities and authoritatives help out
. The chairman or general manager of the enterprise Development plan
4. New product explanation
5. Dealers commendation conference
6. Demonstrate representative speech
7. Marketing director announced investment promotion policy
Nine, the planning of the training meeting of the China Merchants Club
(1), the facilities of the training meeting
1. The screen
2. The projector (film projector and multimedia projector)
3 3 , Video
4, VCD
5, audio
6, microphone (wired, wireless, vertical, seat and button microphone)
7, laser pen
8 8 , Slide
9, podium
10, stage
11, cardboard
12, large white board
13, sign -in table
14, business card book r
15. Mark pen
16, pencil
17, signing
18, conference table and chair
19, plug -in board
20, color TV
21, banner
22, signs
23, notices
24, table card
25, podium
6, bonsai
7, flowers flowers
8, background board
30, partition
31, lighting
32, same -voice translation system
33, product leasing
(2) Training content Determination
1. The training courseware shall integrate some content of the enterprise according to the purpose of the enterprise and the specific status of the enterprise
2. The training courseware should formulate an outline according to the needs of the target audience to ensure the purpose of curriculum, audience, and conference. The three are unified
(3) The guests and speech content attended by the training meeting
. The start of the new product exhibition project
. The project organization committee
. R n. Responsibilities and division of labor
. Various specific work
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