Jewelry activity theme plan

Jewelry to carry out promotional activities, first of all, you must find the time for the event. Secondly, you must prepare what this event is mainly done in advance. Let's take a look at how the jewelry activity plan should be written. Here is my carefully collected jewelry activity plan. You are helpful. If you like it, you can share it with your friends!
Jewelry activity plan 1
. Activity time: _ month 10 -_ monthly
. Activity theme: Dragon Boat Festival "Chain" Guyin
. Event content:
1. "Chain" Gu Guxin:
Get a 18k chain of the yuan
(Su Jin does not participate in the discount event)
2. Dragon Boat Festival old jewelry replacement new face:
During the Dragon Boat Festival, customers can use the previous jewelry to get the jewelry To the _ jewelry store/cabinet in exchange for new jewelry, only processing costs, and at the same time provide free cleaning services (non -_ jewelry shop/cabinet's diamond jewelry can also participate), so that all jewelry "old appearance".
. Activity promotion and promotion
Capons published in the local issue or evening newspaper publishing event publicity advertisements. The participation rules of activities such as "Heart", "Dragon Boat Festival old decoration change new face";
This on TV stations in various places can also be promoted by the "Dragon Boat Festival 'chain' on the TV station in the form of subtitles in the golden time. The significance of the customer's heart "," Dragon Boat Festival old decoration replacement new face ", participation rules, local stores/cabinet addresses and telephone detailed advertisements.
MOP posters or _ display racks in front of the store, arranging activity consultants at the counter and set up consultation telephones to facilitate customer consultation;
. Event control and evaluation Good customers consult and reach the number of people, the number of activities,
buyers, sales, etc. to make detailed records;
. After the event, the activities will be available in the event and the frequency of media delivery, agent feedback, etc. Collected to _ jewelry promotion headquarters brand planning department to evaluate and summarize the event in order to provide better marketing services to franchise partners.
6. Budget for activity
1. Propaganda costs are about 3,000 yuan;
exhibition: 85 yuan;
3. Total: 3000 85 = 3085 yuan.
. Dragon Boat Festival Jewelery Promotion Theme: "Dragon Boat Festival" Dream Dream Diamond Value Value
. Activity Time: _Dian 10 -_D month 18
. Activity theme: Dream Dream Diamond Value -value delivery
jewelry activity plan 2
. Activity theme:
Love is in love -_ jewelry Christmas special remuneration guests
, activity time:
December December From the 21st to 25th, a total of five days
. Explanation of the event:
This use of Christmas as an opportunity, using all brand stores as the promotion platform, with the help of product manuals, lottery rewards, jewelry appraisal, special products products The diversified forms such as VIP VIP projects gather popularity, increase brand attention and pull sales, and collect potential customer information for the brand's continuous operation.
. Activity purpose:
1. Take Christmas as an opportunity to transform the potential customer group into the actual consumer customer group to drive the sales of products and increase sales; The platform attracts more potential customer groups to pay attention to brand dynamics and increase brand awareness;
3. Display brand culture through targeted activities, shorten the distance between the brand and the customer group, and improve the brand competitiveness.
. Activity content:
1. Lucky reward:
During the event, the top 50 customers who enter the store every day, regardless of whether they purchase products, can receive a lottery ticket. The prize vouchers are composed of positives and auxiliary coupons. On the last day of the event, a on -site lottery was conducted.
The award quota is divided into one, two, three prizes and commemorative prizes, and each level can set a certain number of award -winning places. The content of the prizes should be diversified. It can be a different value of the product (ring, earrings, pendant, etc.). The company's souvenirs (desk calendars, keychain, business card clips, etc.) can also be used as shopping vouchers or discount coupons.
2. Jewelry identification:
During the event, customers can get their jewelry to the store, and our professional jewelry appraisers can identify authenticity and grade for them for free. If possible, this link can continue, which can increase the credibility and affinity of the company's brand in the minds of consumers, which is conducive to enhancing the brand image.
3. Special offer products:
During the event, each store will focus on one or two special products every day to launch market pay for proper discounts or sales with other products. From the 21st to 25th, the category and discount ratio of special products should be gradually increased, especially the product category should be in line with the theme of love in order to match the Christmas atmosphere.
The match strategy: If you purchase designated products (main products) at the original price, add very few cash to have a delicate product (small jewelry, such as ring,).
4. VIP VIP plan
During the event, customers who buy products at a time can reach a certain amount of VIP customers. Discounts, free lifelong providing jewelry maintenance and cleaning, shopping points and other special projects.
It, some roses can be prepared appropriately during the event. On the 24th and 25th day, the top 20 women entering the store can get one branch every day.
5. Activity support:
1. Media's advertising support:
In the start of the event for three consecutive days, select the advantages of flat media, with its extensive coverage, launch the theme of the event and preview the content of the event. Let more consumers know our Christmas special information. The layout is simple, the picture is warm, and the brand image is highlighted.
In the choice of flat media:
(1) Local DM magazine or newspapers for three consecutive days, half -edition hard and wide every day;
(2) The TV newspaper in the Christmas period, half Version hard and wide.
If possible, you can choose a soft text of about thousands of words, which introduces the techniques of buying jewelry for different people to buy jewelry and simple jewelry identification methods.
2. Product manual support:
producing a batch of exquisite product manuals, introducing company product information, Christmas activities, special product information and other details, 5 days in advance placed in the conspicuous of various stores in advance Location, convenient for customers to read. The production of the product manual needs to pay attention to readability and practicality, so that customers can retain it for a long time.
At the same time, the product book can also be placed in some newspapers, shopping malls or supermarket stores to expand the distribution coverage.
3. POP poster
mades in advance to make a batch of exquisite POP posters, posted in the conspicuous positions of each store, and areas with major streets, supermarkets, shopping malls, community entrances, etc. The poster emphasizes the visual impact and highlights the theme.
4. Other objects support:
_ 4 exhibition racks, 4 banners, 4 lottery boxes, 1,000 lottery vouchers, 40 signed books, about 40 POP posters, several prizes, sound, microphone And a set of music discs in each store, 4 sets of Christmas decorations, paper, scissors, transparent tape, gift bags, roses, tables and chairs and other corresponding tools.
6. On -site layout
The decoration of each store should be completed before the 20th. If it is damaged during the event, it should be renovated in the first time and keep it in the end of the event:
◎ Use Christmas decorative items decorative stores require the atmosphere of Christmas;
◎ _ display rack placed at the door of the store;
◎ The banner is hung at the door of the store; The content is mainly Christmas music, supplemented by other soothing music, pay attention to controlling the volume, it is advisable to not affect the dialogue;
◎ Product manual, placed in the most conspicuous place in the store, so that customers can easily read;
◎ The lottery box is placed next to the product manual;
◎ On the 25th, the lottery box was placed in front of the store within the specified time to conduct on -site lottery;
7. Note:
1. The storage and issuance of the lottery tickets shall be responsible for the storage and distribution of the store manager. When the customer enters the store, it shall take the initiative to send the award ticket, and assist the customer to cut off the auxiliary coupons and place it in the sealed lottery box in person. At the same time, do it. The registration of customer information is used for the basis for redeeming the prize;
2. All prizes should be placed in a gift bag. When the customer is redeeming the prize, you should check whether the prizes in the bag have always been with the winning items, and then pay politely to pay politely Give customers and send "Congratulations on winning the prize!" And "Thank you for your enthusiastic participation, welcome to come next time!" Welcome to the courtesy words;
3. Do a good job of collecting customer information and leave the customer as much as possible. Basic information such as names, work units, and mobile phone numbers, organize complete and submit the company after the event, accumulate resources for the company's long -term operation.
4. Each question of the customer patiently answers. If you cannot reply immediately, you should leave a customer contact information and reply to the customer within the first time after getting the correct answer.
8. Personnel arrangements and division of labor:
9. Cost budget:
Jewelry activity plan 3
. Activity background
The Mid -Autumn Festival is the first sales in the second half of the year Gao Feng, take this opportunity to carry out promotional activities, stimulate consumers, drive sales, and strengthen the company's external image.
. Activity theme
"Connected into a family portrait with heart", happy if you have your heart. Emphasize the importance to the family.
. Activity time: -
. Activity form
1. Gift 2. Award sales
5. Event content
1. Buy all during the event period Our shop can get the father's gold ring of the family portrait gold ornament series of more than 288 yuan.
2. All five products of the family portrait and gold jewelry series during the event, you can get the Mid -Autumn Festival gift, the family portrait emerald card.
3. If the amount of consumption in our store during the event reaches 1,500 yuan, you can get a member gold card and enjoy the treatment of folding.
4. When you buy jewelry at our store during the event, you can participate in the Mid -Autumn Festival lottery with a consumption of more than 1,500 yuan in the previous store.
6. Metal promotion
1. Create momentum in advance and do a good job of publicity.
2. Newspaper, television station, bookstore, promotional page combination propaganda.
3. The layout of the store should conform to the theme atmosphere.
7. Activity budget
Jewelry Mid -Autumn Festival promotion plan should be prepared according to the actual situation, and summarizes the aftermath to prepare again
Jewelry activity plan 4
. Opening business Promotion
1. Buying diamond jewelry cash rebates of 100 yuan
Activity time: August 3 -August 13
The activity content:
Bainers to buy diamonds and decorated with 1000 Yuan's customers can participate in the "100 yuan buying jewelry cash rebate" big raffle with small tickets. Award, 5,000 yuan in cash, which is 188 yuan to buy a diamond jewelry of 5,188 yuan. The lottery was performed at the scene, that is, the draw is against it, and the prize is 100%. The award settings are as follows:
In first prize cash 1000 yuan
second prize back cash 300 yuan
participating in the award -to -noodles value of 50 yuan Deks fried chicken shop or Dio coffee chain store free meal coupon
2. Old jewelry changing the new face yellow platinum and exchanging diamond
Activity time: August 3 -September 3
The event content: old foot gold, thousands of gold, old platinum PT900 , PT950, PT990 Diamond Jewelry,
Ovoic processing fee ___ fried chicken shop or __ coffee chain store — a free meal of 50 yuan
3. Gifts to give you good deeds with you to enjoy you with you
Activity time: August 3 -August 13
The event content:
The ___ gold shop __ member, a total of over 5,000 yuan Plaza ___ Golden Store counter collection __ Coffee chain store value of 100 yuan mobile phone recharge card.
4, 688
A diamonds entering ordinary people's homes
have diamonds, not dreams, only 688 yuan, you can buy one diamond jewelry. Sell ​​30 pieces, until it is sold.
5. Tailor -made 'true personality' carat diamonds
The personality to choose to choose their favorite styles, my favorite diamonds, my own inch, my own taste, my own special specialties, my own specialty Life ... everything is your own. Delivery for ten days (can you do it?).
The personality, perfect embodiment, elegant taste, all in diamond
. The promotion strategy of event promotion n slightly
. Need to prepare and communicate
1, Contact the recharge card
2. Buy a computer, contact the membership information network
3. Contact the firecrackers with __ , Like ___, __ contact the book
6, ___ gold shop night
7, contact and mutual benefit with the studio n 8. n Jewelry activity plan 5
. Activity time:
December 25, 2020 -February 13, 2021 Saturday
. Activity location:
_ Jewelry nationwide stores/cabinets
. Activity theme
"Say Sorry" beautiful soul mask show
. Activity background
Seeing frankly, coupled with the implicitness of the Chinese people in emotional expression, has led to more suspicion and gap. The demands of our two series of diamond jewelry in our "good beauty" and "guarding" are emotional. Emotionally eliminating this kind of suspicion and gap, to achieve the purpose of "good beauty" and "keeping". At the same time, in order to better provide people a chance to eliminate such suspicion and gap, we planned this "loud saying Soryy" beautiful heart Mask show, let people bravely say "sorry" to their lover, and at the same time do not expose privacy through the mask, so that the gap between husband and wife or couples is completely disappeared and frankly treats them, highlighting "good beauty" and "keeping abide by "Emotional appeal.
5. Event content:
. Create promotion:
(1) On February 24, the newspaper or evening newspaper published an event publicity advertisement to expand the coverage and influence of the event. The theme is "Say Sorry" beautiful soul mask show for you ", from December 24th to 30th, the participants must go to _ counter on -site registration (can be registered if you buy it), and the participants register After signing up, receive mask and entry numbers (one couple or couple one number);
(2) doing activities to promote advertisements on TV stations, and can also do the significance of activities on TV on the form of subtitles in the form of subtitles. , Detailed advertisements for stores/cabinets and telephones from various places.
2. Activity procedures:
(1) 9: 00-9:30 AM on the spot jewelry model show, the models weege in jewelry are "adefate" and "good beauty" series diamonds;
(2 (2 (2 (2 ) 9: 30-9: 50 In the morning, please perform "Faith" (Zhang Xinzhe's original singing), "Miss You 365 Days" (Li Yanyuan) songs, etc.;
(3) 30- 30- 9:55 Votes to the audience (half is a voting, half is the _ jewelry publicity page); starting from 9:55, the participants on the 1st wearing fake noodles came to power, the host improvisation interview (question: the age of the contestants? What is the current? Relationships? How many years have been in love, how many years have been in love? What about family situations?);
(4) Participants No. 1 wearing fake noodles say "the most sorry sentence (or one thing)" to the two parties, The host mainly played a guiding role in the process;
(5) Then No. 2 and 3 ... Participants are similar to participants on the spot;
(6) 11: 30-11: 50 on -site shows are over, receiving audience votes (only the part of the votes, _s the propaganda part will not be recovered) and statistical votes under the supervision of notarized officers. At the same time Play recording tape on site);
(7) 11:50 The host announced the winner, the award settings are as follows:
The deepest love couple award: 1 prize to keep a series of jewelry and Christmas gifts;
(8) The curtain of "Beautiful Tomorrow" or "Same Song".
6. Budget for activity
1. Jewelry model show: 300 yuan × 5 = 1500 yuan;
. Artist live singing fee: 6000 yuan;
, prizes (abide Series of diamonds) cost: about 4000 yuan;
4. Arranging fee: about 1,000 yuan;
6, votes: 0.5 yuan × 500 copies = 250 yuan;
7. Media publicity fee: about 5,000 yuan;
8. Total: 18260 yuan Essence
:
The activity control and promotion problem description:
1. Participating in this activity franchise partner must not change the details of the activity in the process of the event. If you need to change the must and _ jewelry The promotion headquarters can be changed after obtaining the identity of the headquarters;
2. Network promotion: cooperate with local website promotional advertisements, event news reports, etc. n 3. Pay attention to contact with local newspaper media reporters and pay attention to the activities of the event to achieve the purpose of long -term publicity brand and long -term promotion of sales;
. Do a good job of customer consultation and the number of participants in the event. , Purchase, sales, sales, etc. are recorded in detail;
5. After the event, the activities will be collected to the above data and the frequency of media investment, customer feedback, etc. , In order to provide better marketing services to franchisees.
6. Printing 50 yuan or 100 yuan cash coupons. At the same time, through cooperation with other powerful non -jewelry brand dealers, restaurants, and singing halls in the later period, customers can give us cash when consumed above the stores. Voucs expand the source of customers by multiple parties.

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