1 thought on “How to plan commercial project positioning and format combination?”
Chris
With the rapid advancement of China's urbanization process, as a commercial industry, urban commercial modernization has played an important role in pulling and promoting the development of urban modernization. The specific manifestations of commercial flow, information flow, and capital flow involved in the commodity exchange process are manifested in the commodity exchange process. The "four streams" exercise such as logistics can achieve smooth and efficient purposes. Therefore, the innovation (commercial revolution) like a commodity trading model has become a symbol of commercial modernization of a city or a regional regional. At present, a format revolution is erupting in my country. The new retail format has been introduced, and the traditional retail industry has been transformed into the new retail format and the leading format boldly tried and innovated. The success of a commercial project must involve many aspects of work in operation. On this topic, discuss the positioning of commercial projects and the combination of business formats. . Project market positioning plan Cy accurate business environment research and scientific analysis, mastering static and dynamic variables that affect the development of shopping malls, are the prerequisite for successful business planning ... modern business Reality of real estate development shows that the market positioning of the shopping center will be more important than choosing a lot in a sense. Detailed investigations, clear judgments, macro -planning, and decisive decisions are the requirements for accurate positioning, so as to accurately grasp the pulse of the market, determine different types of business models, avoid homogeneity, create maximum differentiation, and lead the market. (1) Overall business positioning segmentation, determining the target customer base, grasping the main service object 1. Positioning content: Clarify the subject service object and determine the target customer base. 2. Principles of positioning: The target consumers' authenticity and persistence demand positioning (reference age section, gender ratio, income level, cultural level, consumption level, consumption tendency and other research data). 3. Positioning process: Investigation through different methods such as business environment surveys, summary analysis obtains the composition of different consumer groups: A, core consumer group: within 2 kilometers of the business district, about 100,000 consumption consumption High -level revenue of high -rise income fixed resident consumption groups; consumer characteristics of the main demand: Captive demand -seeking comprehensive, one -stop consumer venues; industry needs -department stores, food, home appliances,,, food, home appliances,,, food, home appliances, Clothing, shoes, bags, cosmetics, home private, jewelry, book bars, tea houses, beauty, etc.; functional requirements -shopping, entertainment, leisure, sports, food, sightseeing, etc. The structure -stable income and advanced consumption consciousness and ahead of the upper -level workers and businessmen. B. Central consumer group: within 5 kilometers of the business district, about 200,000 middle and high -level consumer groups except the core consumer group; consumer characteristics of the main needs: Stand -type consumer places; -industry demand -department stores, home appliances, clothing, shoes, luggage, cosmetics, jewelry; functional requirements -shopping, entertainment, leisure, sports, food, sightseeing, etc. ; Consumer structure -consumer groups with stable income and high consumption awareness. C. Radiation consumer group: The consumption of middle and senior residents within 5-10 kilometers of the business district and foreign residents consumption and foreign tourist source consumption; the main demand for consumption characteristics: One -stop consumer venue; industry demand -department stores, clothing, cosmetics, jewelry, specialty specialty products; functional requirements -shopping, entertainment, leisure, food, sightseeing, etc. n Consumer structure -residents in cities and cities with high consumer awareness in cities and surrounding counties and cities.
With the rapid advancement of China's urbanization process, as a commercial industry, urban commercial modernization has played an important role in pulling and promoting the development of urban modernization. The specific manifestations of commercial flow, information flow, and capital flow involved in the commodity exchange process are manifested in the commodity exchange process. The "four streams" exercise such as logistics can achieve smooth and efficient purposes. Therefore, the innovation (commercial revolution) like a commodity trading model has become a symbol of commercial modernization of a city or a regional regional.
At present, a format revolution is erupting in my country. The new retail format has been introduced, and the traditional retail industry has been transformed into the new retail format and the leading format boldly tried and innovated.
The success of a commercial project must involve many aspects of work in operation. On this topic, discuss the positioning of commercial projects and the combination of business formats.
. Project market positioning plan
Cy accurate business environment research and scientific analysis, mastering static and dynamic variables that affect the development of shopping malls, are the prerequisite for successful business planning ...
modern business Reality of real estate development shows that the market positioning of the shopping center will be more important than choosing a lot in a sense. Detailed investigations, clear judgments, macro -planning, and decisive decisions are the requirements for accurate positioning, so as to accurately grasp the pulse of the market, determine different types of business models, avoid homogeneity, create maximum differentiation, and lead the market.
(1) Overall business positioning segmentation, determining the target customer base, grasping the main service object
1. Positioning content: Clarify the subject service object and determine the target customer base.
2. Principles of positioning: The target consumers' authenticity and persistence demand positioning (reference age section, gender ratio, income level, cultural level, consumption level, consumption tendency and other research data).
3. Positioning process: Investigation through different methods such as business environment surveys, summary analysis obtains the composition of different consumer groups:
A, core consumer group: within 2 kilometers of the business district, about 100,000 consumption consumption High -level revenue of high -rise income fixed resident consumption groups; consumer characteristics of the main demand:
Captive demand -seeking comprehensive, one -stop consumer venues;
industry needs -department stores, food, home appliances,,, food, home appliances,,, food, home appliances, Clothing, shoes, bags, cosmetics, home private, jewelry, book bars, tea houses, beauty, etc.;
functional requirements -shopping, entertainment, leisure, sports, food, sightseeing, etc. The structure -stable income and advanced consumption consciousness and ahead of the upper -level workers and businessmen.
B. Central consumer group: within 5 kilometers of the business district, about 200,000 middle and high -level consumer groups except the core consumer group; consumer characteristics of the main needs:
Stand -type consumer places;
-industry demand -department stores, home appliances, clothing, shoes, luggage, cosmetics, jewelry;
functional requirements -shopping, entertainment, leisure, sports, food, sightseeing, etc. ;
Consumer structure -consumer groups with stable income and high consumption awareness.
C. Radiation consumer group: The consumption of middle and senior residents within 5-10 kilometers of the business district and foreign residents consumption and foreign tourist source consumption; the main demand for consumption characteristics:
One -stop consumer venue;
industry demand -department stores, clothing, cosmetics, jewelry, specialty specialty products;
functional requirements -shopping, entertainment, leisure, food, sightseeing, etc. n Consumer structure -residents in cities and cities with high consumer awareness in cities and surrounding counties and cities.