How to make a corporate WeChat fission?

01 The three major ways of gaming of WeChat fission for corporate WeChat
We divided the company's WeChat cracking customer into three methods: corporate WeChat task fission, corporate WeChat friends fission, corporate WeChat group fission.
The first, corporate WeChat task fission, linkage service number to precipitate private domain customers.
The picture is derived from the small cracks for reference only
The process is as follows:
01. When the company initiates a corporate WeChat fission activity, the poster is used as the theme, and the poster will be shared to the public account and the circle of friends. , Third -party channels and other users can see.
02. Interested users scan the code to follow the public account, and will receive a WeChat QR code that receives fission -guided copywriting and customer service.
03. After the user adds customer service companies, it can automatically receive the activity rules and exclusive posters.
04. After sharing the poster, you will receive the strength to help reminders, and you can receive the award after completing the invitation task.
05. The next level users will continue to fission when they receive the rules of the activity.
The WeChat task fission of the entire company is very similar to the previous public account fission. The difference is to pour traffic to the corporate WeChat, and the public account is just a reminder carrier for the completion of the task.
The principle of mission fission, to be in plain, it is still combined with the service number and the corporate WeChat customer service number. The purpose is to achieve the double goal of newly added corporate WeChat customer service numbers to friends.
The people will worry that the fission process is too long. Therefore, we did the first internal test in June and found that during the WeChat fission activity of the company, the conversion rate of the public account fans to the corporate WeChat customer service number reached more than 95%, far exceeding our imagination, than the original public. The conversion rate of directly diversion to WeChat personal account is still high.
It pictures are derived from small cracks for learning reference only
In activity, small crack -changing enterprise WeChat fission background will show all the data, including the total number of fans, total amount of fans, the total amount of fans, the total amount of fans, the total amount of fans, the total amount of fans, Newly added key data such as the number of friends, the retention rate of fan retention, and the retention rate of friends to facilitate the re -enrollment and optimization in the later period.
The second way of gameplay is the corporate WeChat friend's fission gameplay, which is constantly customer acquisition.
It pictures are derived from small cracks for learning reference only
It from the path of WeChat friends in the company, it can be seen that there is obvious difference between friends' fission gameplay and task fission gameplay. The dimension code is the two -dimensional code of the corporate WeChat customer service number, which is a big step less than the cracking of the task, which is simple and direct.
During the fission process, companies can combine their own business to allow users to directly add the customer service number of the company's WeChat. For example, the education or e -commerce industry can attract users with benefits such as courses or books.
When internal testing in June, we tested two gameplay of task fission and friend fission in the same way, starting time (8pm), and test cycle (one night).
In data point of view, task fission brings more than 5,000 new friends, while the friend's fission brings 7817 new friends, the latter is 1.5 times the former. The reason behind it is very simple, and the fission process of friends has shortened the fission process. It is recommended to directly do real -time or pure sales companies can use a friend's fission method.
The picture is derived from small cracks for learning reference only
The third gameplay is the corporate WeChat group fission, large -scale community customer pool.
The picture is derived from small cracks for learning reference
The process is as follows:
01. Users see the activity poster.
02. Users scan the code into the company's WeChat group, and receive automatic push group welcome words: activity rules fission sharing posters.
03. Users share the poster to the circle of friends and take screenshots to the group.
04. Small assistant will automatically review the message.
The fission principle behind it is to use the group effects and common goals of the community to promote users to share, forward and recommend it online.
It pictures are derived from small cracks for reference only
The reminder here, aiming at 2 traffic contacts when fissioning: the first is the customer service number of the company's WeChat, the second is the customer of the company's WeChat customers Groups, because these two contacts are the most closely connected to the customer.
It the three major cracking gameplay mentioned earlier mentioned earlier can quickly seize the company's WeChat growth dividends. Therefore, we believe that the growth of the industry's WeChat client pool based on corporate WeChat is worth making it again.
The picture originated from the three practical cases of small cracks for reference
02 The WeChat fission of the company
In the case of our corporate WeChat fission.
The first case is the retail brand Qiangxiang Pavilion. They use the task fission gameplay. They use snack gift packs as prizes. Six people are invited to pay attention to the public account, and they can get 1 dried mango package to add friends. 20 people are invited to add friends to get snack gift packages.
The picture stems from small cracks for learning reference
. In the end, within 3 hours, an increase of 3500 corporate WeChat friends and 5000 public account fans.
The second case is amber parent -child, a parent -child family member service platform. The fission gameplay they used used in about 3 weeks, and they increased by 100,000 corporate WeChat friends.
It pictures are derived from small cracks for learning reference only
This WeChat has not yet announced the upper limit of customer service numbers, but in order to avoid the unclean traffic number cannot be accepted, we can make multiple numbers. It is to divide the tens of thousands of friends brought to the 30-50 customer service numbers.
The third case is small fission. We use "corporate WeChat can also fission" as gimmicks to spread and fission, and obtained more than 5,000 precision B -end users within 3 hours. The prize is 30 days for the company's WeChat fission system Free trial right.
The picture is derived from the small cracks for reference only
The rules are invited 3 friends to add customer service numbers to receive prizes. The threshold is low. Because the B -side group is relatively vertical and accurate, there is no need to screen high thresholds like the C terminal.