tn wholesale jewelry How to make money with bicycles

cleo boutique jewelry wholesale Thoroughly understand.
The deposit 200, with an average of 6-10 people staying in the app (you won't take the deposit in each car, right? This is to use your laziness), then there is any 1200-2000 yuan stayed on this car. I don't know the unit price of this car, but it is estimated that it will not exceed 200 yuan. After the large -scale intervention of Foxconn factory production, it may only need 100 yuan.
So, each shared bicycle should take at least 1,000 yuan from the market. If 10 million vehicles are invested, then 10 billion yuan of deposits. Isn't this a rural credit cooperative?
10 billion in cash, you can derive 50 billion borrowings (don't think about 10 billion yuan to invest in government bonds in your brain, 3%of the annual return), this is the basic routine of finance. In the 50 billion investment market, it is a steady income of 3.5 billion yuan each year. The costs of interest, operation, etc., and 100 million profits are available.
The business that earns 100-20 billion yuan a year. How many listed companies in China can do it? No wonder it can be valued by tens of billions!
In again:
before your butt crossing the bicycle, whether it is Mobike or ofo, you must send your phone number, real name, ID number (real -name certification) In the past, at the same time, you have to submit a deposit of 299 yuan (Mobike) or 99 yuan (ofo) ...
01
The business model is actually a chain system, a good business model innovation, at least required Want to understand the following 5 core issues:
1. What needs do you have to provide products (or services)? In other words, who is your target user group? Is it just needed or improved? High -frequency demand, or low frequency?
2, is the market for this demand sufficient? If it is a small market, then it is not entrepreneurial, it is a living;
3, your mode, who will move? In other words, how big is your potential enemy? This determines the friction coefficient and resistance of your entrepreneurial business, and also determines how far you can finally go;
4, your mode is not easy to be copied and plagiarized?
5, profit model -this is the most, most important. To put it simply, how can your business model make money? Any business model that does not consider making money is a hooligan. But if you play hooligan (of course, you can't illegally), you can solve the problem of making money. I don't care if you are a hooligan or a gentleman. If I ask an entrepreneur's profit model, if the answer is that I haven't considered it yet, I will consider burning money as users and grasping traffic now, and I will maintain sufficient respect and distance. N's best innovation is undoubtedly technological innovation. However, the Chinese entrepreneurial, like to speculate, are unable to be lonely, are unwilling to invest in technological research and development, and do not want to wait, so 99%are just simple business model innovation -everyone's entrepreneurship, competition is actually a business model.
Therefore, there is a famous saying in the real estate industry: house, except for the location, or location. There is also such an experience summary in the Chinese wind investment industry: the project, in addition to the business model, is also a business model.
02
During the ten years when I made venture capital, I have seen countless smart business model innovations. Many of them are shiny, but there are very few people who make a crime.
has no one because there are few modes to answer the above 5 points. Generally speaking, it is a pretty good project that can answer 1, 2, and 3. Those who can answer 1, 2, 3, and 4 are the project. Those who can answer 1, 2, 3, 4, and 5 at the same time can be crowned with the words "the most awesome". It is the best project.
If you want to choose the most innovative business model in China in the past 7 years, I will tend to Lei Jun's Xiaomi. He was the first to make the Internet with hardware. He obtained users (sheep) with almost no money dumping prices, creating an ecology, and then looking for "pigs" to pay for -that is, Lei Jun's famous saying: wool is on the pig.
There is no doubt that the smartphone market is large enough, and there are enough price -sensitive silk users, but the core of Lei Jun's business model is still just a simple marketing model innovation. He will touch the dual duality of mobile phone manufacturers and sales channels Interests are durable.
Once other manufacturers follow up in channel reform (such as vivo and OPPO), and even use technological innovation to compete (such as Huawei), and your ecology and "pig" have not had time to find it, the downhill road is inevitable In this case, this is why Xiaomi began to be forced to expand product categories (such as Xiaomi bracelets, Xiaomi TV, etc.), and continued to dig hardware instead of digging the ARPU value.
In other words, Lei Jun perfectly answered the above three questions 1, 2, and 3, 4 answered half of it, 5 without answers. Therefore, the Xiaomi project is far from the market as well.
If the most innovative business model in China in the past 5 years, I will vote for Didi.
The difficulty of travel is almost related to everyone, the market is large enough, and absolutely high frequency. At the same time, because you have to burn a lot of money in the early stage, you are not a rich person. Essence
, but its flaws are also obvious: it has touched the interests of almost all business passenger cars (such as rental, bus, relevant competent authorities, etc.). The so -called "vulnerable group" of sympathy. The most important thing is that they are organized and not scattered individuals. The organization must rebound, and the power cannot be underestimated. Moreover, after burning money, it is not possible to see how to make money within an foreseeable time. The profit model has always been unclear. This is the biggest flaw of Didi business model.
In other words, Didi perfectly answered the above three questions 1, 2, and 4, 3 answers part, 5 has no answer.
So this project may be a good project, but it is definitely not the "most powerful" project. In the five flavors, the person who invested in money will realize it.
If the most innovative business model in China in the past three years, there is no doubt that it is a "shared bicycle" represented by Mobike and ofo -and I am willing to crowd it "the most awesome. "Three words.
03
The business model of shared bicycles is very similar to the representative company Mobike -it is really worship, and the case is called.
ofo is the earliest shared bicycle company. It was founded by the 5 post -90s founders from Peking University in 2014. In June 2015, ofo sharing plan was launched. The order is close to 20,000 orders. Luo Bin, a partner of Jinshajiang Chuangzhun, went to Peking University and saw many small yellow cars flashing on the road. He realized that this was a company worth investing in the investment. There is a round A financing after the Spring Festival in 2016.
Mobike bicycles are capital at the beginning. Hu Weiwei, the founder of the 10 -year car reporter background, is just an ordinary white -collar worker. One day in 2014, a friend who worked at the Mercedes -Benz China Design Center told Hu Weiwei that in the future There will be a wave of new trends in personal travel tools. Li Bin, the chairman of Weilai Automobile, asked her whether he had thought about doing a shared project, and later discussed with Zhang Peng, the founder of Jike Park. Hu Weiwei had the support of these investors from the beginning, and invited Wang Xiaofeng, who left the general manager of Uber Shanghai as the CEO of Mobike.
The both developed rapidly, from the amount and valuation of financing below:
"shared bicycles" developed so rapidly. Almost overnight, various small yellow cars sprung up like after the rain. On the streets of many cities, it is because of this business model that almost perfectly answered the five core requirements I proposed above.
First of all, short -distance travel is absolutely just needed. In particular, the increasingly crowded big cities and peak periods have always been a huge pain point, and bus, subway, rental, and private cars cannot be resolved. In the past, the "public bicycles" tried in some cities (such as Shanghai), because the district governments are politically politically, the entry of the main body is unclear, the bicycle is insufficient, and the difficulty of returning the car is almost all endless.
"shared bicycles" represented by Mobike, the company puts the vehicle by the company, and you can view the nearby vehicles when you open the mobile phone app. You can unlock without parking piles or cards. The QR code is scanned to unlock. When you do n’t need it, do n’t stop at any legal non -motorized vehicle parking point. The charging is one yuan in half an hour. And simple and easy to use, almost thoroughly and perfectly solve the problem of the "last mile" of the city.
Secondly, the market is huge. As of December 2016, the size of my country's "online appointment" users was 168 million, an increase of 46.16 million over the first half of 2016, and a growth rate of 37.9%. The potential user scale of shared bicycles will not be less than this.
. Even if you are a local tyrant who does not care about the cost of traveling, once you have experienced a monthly friend to eat, it takes three hours to drive a private car from Dongcheng to Xicheng. Knowing most of the time, I would rather go to the subway. After leaving the subway station, ride Mobike to the restaurant's roadside and throw the car. It is so happy and chic. Therefore, you can consider almost all cities to work as target groups.
Third, this stuff has hardly touched the benefits of any "local tyrants" in any old world, except for Mo -and Mo's almost the object of all cities. Moreover, Mo's all the "underground party", no organization, completely unable to be climate.
At the end, it is also the most "worship". It is "shared bicycle" from the beginning. From the beginning, there is a very clear profit model: deposit. If you want to understand this, you have to praise those who come up with this model.
The profit model of shared bicycles is partially realized through time -sharing leasing, recycling funds by collecting deposits, realizing cash flows and expanding Not important, whether it is Mobike or ofo, I believe they are clear in their hearts: even if there are 100 million users, it takes an hour a day, and it will only have a income of 100 million. Putting and hardware loss, plus other management costs. More importantly, due to its short -distance characteristics, as well as the benchmarking bus and traditional "public bicycles", its pricing space is limited. Therefore, they did not expect to make money by leased a one -hour rental fee at all.
What?
This deposit -this is an extremely genius innovation.
Is before your butt stepped on the bicycle, whether it is Mobike or ofo, you must send your phone number, real name, ID number (real -name authentication). Submit a deposit of 299 yuan (Mobike) or 99 yuan (ofo).
For any Internet company, it is already a great happiness to obtain user registration and a call through long -term operations. The gameplay of "shared bicycles" is equivalent to picking up girls. When I met for the first time, I got all the identity information and calls of the other party -this is an extremely harsh requirement for users. "Bicycle" uses the need to solve the pain point.
The most important thing is to let users take out their wallets -this is the last link of all business models, and it is also the most dreamy link. rn之所以说这是个天才的创新，是因为299的押金：rn1、可以退，所以多数人不会抵制缴纳这笔钱；rn2、可以退，但公司不会Automatically retreat, most people will not take the initiative to refund, because the next car must be paid, and the result is that a large amount of funds precipitate in the company, which is equal to the free occupation; support. This is equivalent to only increased money, and it will never decrease;
4, because a deposit corresponds to a registered user, not a car, which means that it can be locked more than one user. Mobike is currently locked in 8 people, which is equivalent to putting a car and obtaining a "deposit" of 2400 yuan (300*8).
In this sense, each bicycle in Mobike is similar to a savings. The largest financial institutions in China are Agricultural Bank. There are more than 24,000 branches and 30,000 automatic teller machines across the country. On January 23, 2017, Foxconn became a new strategic investor in Mobike. In this cooperation, it is expected to greatly increase the production of Mobike, and the total production capacity is expected to exceed 10 million vehicles each year -and each bicycle is a mobile savings point.
The only 10 million vehicles as a hypothesis. Each car locks 8 people, 300 yuan per person, and the total amount of deposits will reach 24 billion -this is the most classic Internet finance gameplay.
does not focus on solving profit, but solve the cash flow, without selling hardware, and reducing the cash flow by collecting deposits, reducing the cash expenditure generated by general Internet companies to cultivate users through mass subsidies. This is quite clever. step.
In other words, "shared bicycles" solve the 1, 2, 3, and 5 in the above mode:
only 4 are slightly flawed, but the most critical profit is not injured. The mode of mode has been resolved from the beginning -it is in line with the definition of the "most powerful" model.