thailand body jewelry wholesale Suning must invest in treasure hunting from "garbage dump", invest 1 billion subsidies, and encourage consumers to exchange new new

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The famous Italian poet, Ding Ding, said: "There are no garbage in the world, only treasures in the wrong place." Old home appliances and old digital equipment markets are such treasures.
In the birth of home appliances such as refrigerators, air conditioners, washing machines, people quickly adapted to these emerging things, while smart phones swept the momentum. Data show that in the three years of 2016, 2017, and 2018, China ’s smartphone shipments exceeded 1.3 billion units. It is noted that the national population is only 1.39 billion, which means that there are a large number of idle old mobile phone products hidden in the market. The situation of home appliances such as air conditioners, refrigerators, and washing machines is similar to smartphones. Many old devices are either idle or as trash. Many of these old devices can be used again. All equipment and old appliances are used reasonably, and it is definitely a rich treasure.
On February 26, Hou Enlong, president of Suning Tesco, announced on the "National Renewal Festival" that Suning will take out 1 billion yuan to exchange new subsidies to respond to the country's new home appliance consumption policy. From February 28th, the subsidy activity continued until March 17. Consumers can search for "replace the old new" in the Suning Tesco APP. , OPPO and other smartphones, as well as computers, refrigerators, air conditioners, washing machines, televisions, cameras, musical instruments, gold and other products, consumers can enjoy up to 10,000 yuan subsidy.
Ip, Suning Tesco's new new activities also pioneered the "subsidy before recycling" policy in the industry. When consumers submit them with old -fashioned orders After shopping, after the recycling of the old equipment, consumers can receive the second allowance of Suning based on product evaluation.
In the past, we were used to various dramas of "old phones, old computers, and old air -conditioning changing to the washbasin". They can often hear the sound of horn playback recycling old devices in the community. These advertisements sound very hi. But if you really want to change it, you ca n’t bear it. A mobile phone of thousands of dollars may be the price of a few fabrics or a few dollars here.

low -price recycling directly curbs the enthusiasm of users to deal with the old equipment. It is so money that it is useless. It's better not to sell.
Therefore, Suning Tesco launched the old -fashioned service with old -fashioned new services, it is easy to get the favor of consumers, with triple subsidies, free courier door, standardized choices ... Such functional and intimate services can only be replaced with old -fashioned new service to do new new replacement. Extremely.
So the competition always comes from invisible places. Suning Tesco turned around, and even replaced the hawkers who recovered the old home appliances. As Hou Enlong said, "Subsidies before recycling, not all peers can do it. "As the top three retailers in China, why did Suning Tesco fancy the market for old home appliances? It has made 1 billion subsidies to encourage consumers to change the old and new. What is the abacus?
In changes for consumption upgrade
Baidu Encyclopedia mentioned that consumption upgrades generally refer to the upgrade of consumer structure, which is the structural upgrade and level of consumer expenditure in total consumption expenditure.
However, as consumers' per capita disposable income increase, its demand for product quality is also increasing. However, home appliances and digital products are not high -frequency demand, such as air conditioners, televisions, washing machines, refrigerators, etc. If it is not damaged, consumers may not think of changing new devices for three or four years or even longer. In this case, if you want to upgrade consumption, it is tantamount to dreaming. It is not bad for consumers. It is impossible for consumers to sell dozens of dollars to buy new ones.
"Suning's new service with old replacement is essentially a consumption upgrade," the person in charge of Suning Tesco revealed to Guo Jing's Internet circle. He also mentioned: "Although the consumption frequency of home appliances such as air conditioners, televisions, washing machines, and refrigerators is not high, these products will continue to do upgrade iterations. Consumers naturally hope that the latest products can be used, and the old ones are old and old. It is a pity that the products are sold cheaply and throwing away. Suning Tesco's old replacement can not only make consumers value for old products, and also allow consumers to use better quality and updated products as expected. This is also a kind of consumption upgrade. "

The consumers can use updated, better air conditioners, televisions, washing machines, refrigerators, quality upgrades, and naturally upgraded consumption.
Limp Ms. Li, who lives in Suzhou Industrial Park, told Guo Jing's Internet circle that she replaced her own washing machine on Suning Tesco. The rain in the Suzhou area has always been down. If you do n’t dry out, you do n’t wear clothes when you go out, and if you buy a washing machine again, the current washing machine can only be sold at low prices. Just see that Suning Tesco ’s new activities will participate directly, all kinds of The discount added up to hundreds of dollars.
Suning is equivalent to replacing the dimension for consumption upgrades to recover the old equipment to stimulate users to purchase more advanced quality products.
It, Suning Tesco is still very green and environmentally friendly. The old air conditioners, televisions, washing machines, refrigerators and other products can directly recover various manufacturers. The steel materials, motors, etc. in the equipment can be used in a cycle, so as to fully ensure the reasonable use of old equipment, rather than hawkers who have been recycled from old waste products directly as waste.

four destinations
In data from the State Bureau of Statistics show that the total national consumer goods in 2018 were 38098.7 billion yuan, an increase of 9%over the previous year. The increase of 23.9%, the online retail sales of physical goods were 7019.8 billion yuan, an increase of 25.4%, and the proportion of the total retail sales of consumer goods was 18.4%. From this point of view, the market space for consumer goods retail in my country is still very large.
In such a huge market space, almost all retailers are trying to find an incremental market, from offline to the Internet, and from the Internet to offline; Fourth -tier cities transfer to rural areas. However, there are so many competitors in the industry, and the incremental market will one day be excavated. What should retailers do? The purpose of Suning Tesco has begun to start with the purpose of new activities.
First, activate the stock market. When the industry pursues a high -growth incremental market, the dividend of the entire market will be dug quickly, and the stock market will be completely different. The stock market will grow on the existing basis. Perhaps the growth rate is not as good as incremental increase The market, but as long as the scale is large, the space market space is quite scary.
The 2018 performance report released by Suning shows that as of December 31, 2018, the number of registered members of Suning Tesco retail system exceeded 400 million for the first time to 407 million. In December 2018, Suning Tesco's monthly active users increased by 43.25%year -on -year, and the number of mobile orders accounted for 94.91%of the overall online.
Since Suning has 407 million registered users, this is itself a large consumer market. By replacing new activities with old, Suning can stimulate the vitality of this stock market. It is reported that since the end of February, there have been more than 1,000 people participating in the new event with old -fashioned activities in Suzhou. This is just Suzhou. Suning has more than 700 cities across the country. The frequency is also relatively high.
The second, use service set services to enhance consumers' loyalty to Suning's brand. With the trading attributes, Suning this time is also a service with the old replacement of the old replacement. After submitting an order for the old equipment in the background, consumers can choose to collect cash directly. The old equipment of the person can change money directly on Suning Tesco. Based on this, consumers' trust and loyalty of Suning Tesco are also increasing.
third, stimulate the old market economy. Once consumers are accustomed to changing the old replacement in Suning Tesco, this kind of thinking with old -fashioned new thinking will be normalized. Once there is an old equipment, even if there is no subsidy, consumers will naturally think of the Suning platform. National air conditioners, television, television, TV, TV, TV The total amount of many categories such as machines, washing machines, refrigerators, computers, cameras, water heaters, hoods and other categories is also huge. Once Suning acts in this market, the relevant revenue and profit margin will never be low.
Fourth, Suning's multi -link resources collaborate. Suning's 1 billion subsidy this time is divided into three parts, Suning subsidies, recycling enterprise subsidies, and Suning financial subsidies. In addition, Suning Super VIP members can save 2%if they purchase goods. After consumers fill in the order on the Suning Tesco APP, they can choose to mail recycling (with two ways: SF's door to pick up/contact the express delivery by yourself), or you can choose to recycle it at the store.

It's subsidy, it involves the three business departments of Suning Retail, Suning Finance and Suning members. As of the end of 2018, Suning Tesco has a total of 8,881 self -operated stores and 2,183 franchise stores, a total of 1,1,064. After the old equipment is recycled, it may also involve docking with related manufacturer factories.
It looks very convenient to change the old and new. Behind it involves the coordinated cooperation between Suning's multi -link resources. Regardless of success or not, for Suning, it is a very favorable attempt. In the future, there is a lot of promise.
This folk proverb mentioned that "Taobao is worse than changing garbage as a treasure." While consumers are buying and buying land, they are constantly increasing garbage. A typical characteristic of the new era is that consumers no longer no longer no longer Based on the standard of replacing new products, it is based on the old as the replacement standard. It is better to use it to be sent to the garbage dump in reasonable use. What do you say?