Is the Chinese people's "landing" New Year Plaza's advertising fee is not expensive?

The famous "landmark" era square may be the most expensive land in New York City in New York.
The area of ​​less than 0.1%of the total area of ​​New York City has created 10%of the total output value of New York. According to the Wall Street Journal report, the advertising revenue of Times Square must be far higher than the rental income of office buildings.
This of dozens of advertising screens standing at this "crossroads of the world" to make your image appear on the screen of Times Square. It is the dream of countless people. As early as 1906, the arrow gum has been famous for its global advertisements with huge advertisements in Times Square.
Che editor noticed that in recent years, the number of Chinese advertisements in Times Square has increased, and the "painting style" mutations. Many small and medium -sized brands, micro -business and even star fans are competing. "XX is too good, landing in the New York Times Square, giving the Chinese for face!", Such a marketing copy also brushed the circle of friends.
Due to the flexible valuation method, the advertisement of Times Square is actually not expensive. More importantly, many Chinese merchants who have advertised here do not care whether Americans are concerned. What they need is only to spread the advertising screen back to China and achieve "export to domestic sales."
The rushing tourists to stop, and the long -standing photographer was nervously on the screen, grabbed a few flashing advertising pictures, and then passed the photos back to China with the fastest time. This scene may be more and more common in the future.
This Chinese advertisement becomes "frequent visitor" of Times Square n The "hourglass -shaped" squares that outline the "hourglass" of Broadway Street, 42nd Street, and First Avenue have become the classic landmark of "Great Apple" New York.
In statistics from Times Square Advertising Alliance (TSAC), 57%of residents around Times Square belong to New York City high -income groups, and 480,000 tourists visiting Times Square every day. These tourists stayed in Times Square for 87 minutes, of which 8 minutes will spend time pay attention to billboard information. 47%of tourists upload photos of Times Square to social networks. It is estimated that the average daily exposure of Times Square ads can reach 1.5 million times.
The Wall Street Journal reports that according to the different size and location, the price of the time of the Times Square billboard is between 1.1 million to 4 million US dollars. In contrast, the unit price is not expensive. Although Times Square is still one of the most expensive outdoor advertising places in the world, compared to TV and online advertisements such as "Super Bowl", it is already a lot cheaper (the price of 30 seconds of midfielded midfielders can reach 3.8 million US dollars).
Although the "login" time is later than Japan and South Korea, Chinese companies have advertised in Times Square for more than 20 years.
In 1995, Sanjiu Pharmaceutical rented a advertising position at the southeast corner of the seventh Avenue and 48th Street. Since then, large companies such as Haier, Wuliangye, Giant Networks, and some small and medium -sized brands have also advertised in Times Square.
In 2011, basketball player Yao Ming and pianist Lang Lang, who led the Chinese National Image Promotional Video, landed in Times Square, set off a "Chinese heat" in the United States. Since then, Huaxi Village, Sichuan Guushu Sanxingdui, Harmony High -speed Railway and Jiangxi Tourism Propaganda Movies have all appeared on the screen of Times Square.
The first half of 2014, Chinese concept stocks such as Jingdong, Weibo, Cheetah, Tuniu, Jumei Youpin ushered in a small climax in the United States. Internet company's show.
But in recent years, the "painting style" of Chinese advertisements has mutated, and many micro -business and even star fans have begun to advertise in Times Square.
In 2016, TFBOYS fans launched Wang Junkai and Wang Yuan's "Kaiyuan" double advertisement in Times Square; in September of the same year, Wang Junkai fans packed 11 advertisements under the birthday of Times Square as their global birthday celebration. Part of the event shocked the domestic fan circle.
The Times Square Advertising "Business Scriptures"
The The cheapest is 7000 yuan/day/20 times, 5 seconds each time, equivalent to only 70 yuan for a second in 1 second; the video is put in 62,000 yuan/day/40 times, 30 seconds at a time, and the average 1 second is only 51.6 yuan.
Inly reported by AI Finance News, after the quotation of the two domestic advertisers, it was found that the advertising quotation that did not provide "foreign media reports" services was only 55 yuan per second, and the "more than 400 European and American media reports" services were provided. The price of a family offer was 1380 yuan per second, more than 20 times the difference.
Is even said,
"This is brand construction. Do you not know who knows you to Times Square?"
We Xiaobian also noticed that the Associated Press and Times Square official website , TSAC and other institutions all provide advertising in the Times Square, but many domestic units and individuals still choose domestic advertising agencies due to information obstacles.
In addition to the increase in advertising prices after multiple transfer, some domestic units in the Times Square's advertisements are also facing the disadvantages of inconsistent information, and even facing the risk of being deceived.
For example, the Chinese people's "Nasdaq screen" and "Reuters screen" have two advertisements. In fact, the geographical location is not ideal. The Nasdaq screen is located on a Sancha intersection on Broadway Street. Due to narrow roads and limited fields of vision, the radiation effect is not good. However, the advantage of this screen is that the feedback cycle is fast, and the order can be placed on the day; the unit price is cheap, the timing method is flexible; the screen size is large, suitable for taking pictures.
In according to the International Financial Report of the People's Daily, at least three Chinese companies with at least 3 agent Times Square Bills: Xinhua Aid Gallery of Xinhua News Agency, Dalian Outdoor Media Group's national regions, and there is no country, and as well as Blue Optical Subsidiary Blue.
In August 2011, Xinhua Movie Gallery rented a billboard upstairs on the 2nd floor of Times Square in New York, specifically recruiting Chinese companies that hope to appear on the New York Plaza; It officially obtained the operating right of a large LED screen of nearly 100 square meters of the New York Times Plaza 1. It lasted for 5 years. They officially named this screen as "China Red Screen"; The blue sky curtain is "latecomer", and the movie "Future" is the advertising position proxy service provided by them to put the trailer on the big screen of Times Square.
If Korean companies are enthusiastic about Times Square Advertising
Id advertising in Times Square is not just the hobbies of Chinese companies. The two neighbors of Japan and South Korea are also keen on this way.
The South Korean companies such as Samsung and Hyundai have opened the first step in the market for the US market through advertising in Times Square as early as the last century. South Korean chat software LINE (equivalent to WeChat) put huge advertisements in Times Square in 2017, which caused heated discussions, while South Korean K-POP fans first pioneered the "tradition" of Times Square for idols.
Plaine, president of the advertiser Sherwood Equities, said he received an idol birthday advertising order from 20-30 single Korean pop singers every year. It is worth mentioning that the Xinhua Film Corridor rented the billboard of Times Square 2 in Sherwood Equities.
Blaine believes that "advertising in Times Square has exceeded the category of advertising itself, which is a symbol of strength and influence. Once Japanese and Korean companies have enhanced the Americans through here, there are many now there are many, and there are many now there are many. Chinese companies hope to imitate this successful path. "
In the 1980s, Japanese companies, which claimed to" buy half of the United States ", once dominated Times Square, Samsung, Sony, Toshiba, Riqing and other large manufacturers They have rented billboards for a long time to put fixed advertisements, and the shots are very generous.
Among them, the advertisement of Riqing Ramen was once a landscape of the Times Square. The real steam appeared on the cup surface, which symbolized the heat of the hot air, and the visual effect was very stunning.
, heavy rental pressure has also begun to bring Japanese companies to retreat. Linda Chung, the vice president of Japan and Qing, once lamented, "In order to digest a lot of costs brought by the lease billboard, how many ramen we have to sell." Later, the overwhelming Riqing also withdrew the advertisement.
In 2017, Toshiba, a windy and rainy Toshiba, also decided to withdraw the advertisement of Times Square to minimize the unnecessary expenses. In the 1980s, the advertising position under Toshiba was once a place where the New Year of the Times Square knocked on the bell. Every year, New Year's Day attracted the attention of live audiences around the world.
As far as I know, Wu Yifan does not seem to be Chinese.